PeriscoPe is looking for a performance-driven Digital Marketing Manager (Paid Social) to join our growing team on the Gold Coast. This is an opportunity to work with a high-performing digital agency managing campaigns for ambitious ecommerce and lead generation brands across Australia and international markets.
You'll play a key role in developing, managing, and optimising paid social strategies — and bringing genuine curiosity and creative conviction to the work.
About the role
PeriscoPe Digital Pty Ltd is seeking a talented and experienced Digital Marketing Manager (Paid Social) to join our dynamic team in Burleigh Heads, Queensland. You will be responsible for developing and executing innovative paid social strategies that drive measurable growth and engagement for our diverse client base.
What you'll be doing
* Strategise, implement and optimise paid social campaigns across Meta, TikTok, LinkedIn and emerging platforms
* Build and defend strong creative points of view — recommending the right ad formats, creative structures and messaging hierarchies for each objective, and pushing back when briefs don't serve performance
* Conduct in-depth audience research and segmentation to identify the most effective targeting approaches
* Own attribution — understanding how to set up, interrogate and communicate multi-touch attribution models, interpret discrepancies between platform data and source of truth, and make confident spend decisions from ambiguous data
* Actively experiment with AI tools (Meta Advantage+, creative AI, automation scripts, reporting tools) to find efficiency gains and bring new workflows to the team
* Continuously monitor campaign performance, analyse data and provide detailed reporting to clients
* Collaborate with creative and content teams to produce high-converting ad creative — with a clear perspective on what works and why
* Stay up-to-date with the latest paid social trends, platform updates, AI developments and best practices
* Mentor and train junior members of the digital marketing team
* Liaise with clients to understand business objectives and translate them into effective paid social strategies
What we're looking for
* Minimum 3-4 years in a paid social role with a proven track record of delivering measurable results using significant budgets.
* A strong, opinionated view on creative — you know the difference between a scroll-stopping hook and a wasted impression, and you can articulate why
* Solid understanding of attribution — you're comfortable with pixel-based tracking, Conversions API, GA4, UTM structures, and knowing when platform-reported ROAS is telling the truth
* Demonstrated interest in AI tools and automation — you've already started using them to work smarter, not just as a curiosity
* In-depth knowledge of major social media advertising platforms and ad management tools
* Excellent data analysis and reporting skills with the ability to make data-driven optimisation decisions
* Superb communication and client management skills
* Degree in Marketing, Digital Media, or a related field — or equivalent experience