We're looking for a creative andauthenticMarketing Manager toconnect with andgrow our community in meaningfulways,whilebringingto life what we do (and why we do it).This role is responsible for leading marketing strategyacross our digital channels and in our retail shops, with a strong focus on the online performance of the business.Itrequires someone who thinks holistically aboutourpurpose,values and the customer experience – from how people discover us online or in-store,to howwemeaningfully engage and communicate with them.In this role, you will balance strategic thinking with hands-onexecution andwork closely withmultipleteams across the business to ensure ourmarketing activity and communicationsare thoughtful, consistent and effective.
What You'll Do
In this role you will be joining a values-led business, where marketing plays a meaningful role in connecting people to coffee, producers and place.Responsibilities include:
* LeadingMarketLane'soverall marketing strategy, by developingandexecutingintegrated campaignsonline and in our shops.
* Drivingthe performance of our online channels, including website, emails,social media,paidadvertising and search.
* Optimisingand managing content across the websiteand working with our web developers to improve the customer experience and conversion.
* Managingour content calendar and digital marketing strategies,throughworking with ourcreative teamand digital agencies to build brand awareness and drive revenue.
* Overseeing ourbrand storytelling and communications that bring our values to life.This includes everything from planningand directingphotoshoots,toworkingwith our graphic designer and copywriter tocreatemeaningful and engagingcontentfor our audience.
* Seekingout andnurturingbrand partnerships and collaborations that align with our ethos.
What We're Looking For
A hands-on marketer who combines creativity with strategic thinking.You're commercially minded, have great attention to detail andcomfortable moving between strategy, execution and analysis.You'repassionateabout connecting with customers authentically,building brands with purpose and creating campaigns that matter.
Key Requirements
* Provenexperience ina marketing role with responsibility across both digital and offline channels
* Strong understanding ofe-commerce, websites, email marketing and paid media
* Experience planning and executing integratedcampaignsacross multiple touchpoints
* Confidence working with data, reporting andperformancemetrics
* Experienceworkingalongsidecreatives to produce valuable content
* Excellent written communication skills and a strong sense of brand and tone.
* The ability to collaborate across teams whilerunningprojects end-to-end
* An interest in food, coffee, sustainability and thoughtful brand-building
* Experience in Shopify,Klaviyo, Asana/Later (or similar content management software)is highly desirable
Location and Hours
This is a permanent full-time position based at our Head Office and Roastery in Brunswick East.
Why Work at Market Lane
Market Lane Coffee is an established, values-led business dedicated to sourcing, roasting and sharing exceptional coffee - sustainably, responsibly and transparently.
We care about our team and invest in creating a culture that is positive, collaborative and supportive. We invest in training anddevelopment andprovide all staff with a coffeebeansallowance(and free coffee all day), access to a Mental Health Fund and paid volunteer work to give back to the community.
We're committed to celebrating great coffee, using business for good, and helping our communities flourish. We're looking for someone whose values align with ours:transparency, exceptional quality, community, and sustainability.If these principles guide your work and you're passionate about building brands with purpose,we'd love to talk to you.
Instructions to Apply
Please forward your current resume and cover letter tojobs@marketlane.com.au. We will only be considering applications we receive via this email address.Applications closeWednesday18 February.
Notes for Applicants
* Please note that resumes without a cover letter may not be acknowledged or considered.
* We are looking to hire someone as an employee and are not considering agencies for this role. Because of this, we will not be responding to consultant or agency applications.
* This role requires the applicant to be Melbourne based. If you are not located in Melbourne, we will not be considering your application.
* To beeligibleto apply you must have full working rights in Australia.
––
About Market Lane Coffee
At Market Lanewe put our hearts and souls into sourcing and roasting exceptional coffees that delight our customers every day. Our goal is to make great coffee accessible, exciting, and easy to brew and enjoy. We've been roasting in Melbourne/Naarm since 2009. With an emphasis on exceptional quality coffee, environmentally sustainable practices, ethical and transparent relationships, and community participation and support,Market Laneactively works to create a future in which good coffee is good for everyone – from the individuals and communities that produce the coffee, to the team members who roast and brew it, through to the customers who drink and enjoy it.
Market Lane Coffeeis an equal employment opportunity company. We're committed to fair and equitable treatment for all employees and prospective employees. We value and respect the diversity of our workforce and are committed to providing a supportive and healthy work environment that is free of discrimination, harassment and bullying.
#J-18808-Ljbffr