Performance Marketing SpecialistLocation: South YarraEmployment Type: Permanent, Full-TimeWork Environment: 5 days on-siteSector: Fashion RetailAbout the RoleMy client is a leading name in Australian fashion retail and they are looking for a sharp, creative and results-driven Performance Marketing Specialist to lead the development, execution, and optimisation of paid digital campaigns. This is a key role within their in-house marketing team, based full-time at the South Yarra office.You'll take ownership of paid media strategy across search and social, manage EDMs and organic content, and play a hands-on role in growing brand visibility, engagement, and ROI across all digital channels.What you'll be responsible for:Paid Search & Social Campaigns Plan, implement and optimise paid campaigns across Google Ads, Meta, Pinterest, TikTok and other emerging platformsConduct keyword research, audience segmentation and targeting strategiesWrite compelling ad copy and collaborate with designers to develop high-performing visuals and short-form video assetsMonitor and adjust budgets, bids, and targeting to maximise ROAS and campaign effectivenessManage paid media budgets, track spend, and adjust allocations based on performanceContent Creation & Social Media ManagementDevelop content across organic social channels (Instagram, Facebook, TikTok), blog, and email that supports overall marketing strategyCreate and maintain a content calendar to ensure consistency and brand alignmentPlan, brief, and execute weekly EDMs in collaboration with the design teamEnsure content is SEO-optimised, on-brand, user-friendly and accessible across platformsCampaign Performance & AnalyticsUse Google Analytics, Meta Business Suite and other tools to track and report on digital performanceDeliver regular reporting with actionable insights and data-backed recommendationsIdentify trends and content opportunities to refine and scale what's workingContribute to initiatives that increase audience engagement, community growth, and customer retentionMonitor and manage online sentiment, supporting brand reputation through thoughtful and timely digital interactionsWhat You'll NeedExperience & QualificationsMinimum of 2-3yrs experience in a performance marketing or digital advertising roleStrong understanding of paid media platforms (Google, Meta, LinkedIn, etc.)Experience in content creation, SEO, and email marketingStrong campaign reporting and analytics skillsTechnical SkillsGoogle Ads, Meta Business Suite, LinkedIn Campaign ManagerGoogle Analytics, UTM tracking, SEO knowledgeFamiliarity with Canva, Adobe Creative Suite, and video editing toolsExperience with social scheduling tools and pixel/event tracking is a plusApply Now: Think you're the one? Submit your resume outlining your experience with paid media and content campaigns.Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you. #J-18808-Ljbffr