Minimum qualifications:
* Bachelor's degree or equivalent practical experience.
* 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
* Experience managing cross-functional or cross-team projects.
Preferred qualifications:
* Experience working, engaging and influencing across local, regional and global stakeholders and teams.
* Experience in the retail, telecommunications, or consumer electronics industries.
* Interest in marketing, brand management, strategy consulting, agency, technology, or a related field.
* Passion for driving results.
About the job:
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities:
* Define and execute full funnel go-to-market strategies and campaigns for key ads moments throughout the year to drive Objectives and Key Results (OKR).
* Engage and collaborate with cross-functional leadership both internally and externally to influence the strategy locally, regionally and globally and align ads marketing initiatives with overall business objectives.
* Lead end-to-end campaign development (including social, YouTube, trade press etc) as well as own complex creative and media strategies.
* Lead the analysis of campaign performance and social channels against business goals, and make recommendations on optimizations. This includes applying problem-solving and critical thinking skills.
* Oversee and influence growth strategies across paid, owned, and earned media.