Senior Publicist - Luxury & Lifestyle Portfolio
MAXMEDIALAB is looking for a driven and dynamic Senior Publicist to lead earned media strategy and execution across our luxury and lifestyle client portfolio. This is a key role within MAXMEDIALAB, suited to a strong communicator who understands the power of storytelling and brand positioning within the premium space.
As a senior member of the PR team, you will bring a proven track record of media relations success, sharp editorial instincts, and a deep understanding of luxury, fashion, beauty, and lifestyle audiences. You will be responsible for overseeing high-level communications strategies that build brand equity and drive cultural relevance.
Key Responsibilities :
* Lead strategic development and day-to-day execution of PR campaigns across fashion, beauty, design, hospitality and lifestyle brands.
* Manage and grow strong relationships with top-tier media, influencers, stylists, and industry figures.
* Deliver consistent, high-quality earned coverage across traditional and digital platforms.
* Oversee premium events, product launches, and press opportunities from concept to delivery.
* Mentor junior team members and contribute to a collaborative team culture.
* Provide expert counsel to clients and contribute to overall account direction.
What We’re Looking For :
* Minimum 5 years’ experience in public relations, with demonstrated success in luxury and lifestyle sectors.
* Established network of Australian media and influencer contacts.
* Strong editorial judgment, with an understanding of what drives conversation and coverage in the luxury market.
* Experience managing multiple clients or projects in a fast-paced agency environment.
* Professional, solutions-focused and confident in client-facing communications.
* Genuine interest in premium brands, cultural trends, and the evolving media landscape.
At MAXMEDIALAB, we work with some of the world’s leading luxury and lifestyle brands. We’re looking for someone who shares our high standards, our ambition, and our deep understanding of modern brand communications.
If you are looking for your next career move and want to be part of our dynamic team, we would love to hear from you.
To apply, please send your CV and cover letter to .
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