Job Opportunity:
* Seeking a highly skilled Senior Digital Marketing Lead to enhance the digital presence of an educational institution focused on student recruitment through targeted marketing campaigns.
* This role involves overseeing digital marketing initiatives, coordinating social media efforts, and ensuring website content is engaging and effective.
* Candidates should have a strong educational background in marketing or a related field, alongside expertise in SEO, marketing automation, excellent communication skills, and the ability to coordinate cross-functional teams.
* In this position, you will be responsible for managing the digital footprint of the institution, driving student enrollment through strategic online marketing strategies, and analyzing campaign effectiveness to optimize future efforts.
* As a key member of the team, you will work closely with stakeholders to develop and implement comprehensive digital marketing plans that meet the institution's objectives.
Requirements
* Bachelor's degree in marketing or a related field
* Expertise in SEO and marketing automation
* Excellent communication and coordination skills
* Ability to analyze campaign effectiveness and make data-driven decisions
* Strong understanding of digital marketing principles and trends