Job Description
The Executive General Manager of Marketing role offers an exceptional opportunity to lead and develop the marketing strategy for our property, driving revenue growth and enhancing the guest experience.
As a key member of the Executive Leadership Team, you will be responsible for developing and executing the property's Strategic Marketing plan, aligning with the Crown brand purpose and guidelines. You will work closely with the Group Brand & Marketing teams to deliver business objectives and drive cultural change through employee engagement initiatives.
The role requires strong leadership experience, with a proven track record in strategy development, marketing planning, and team management. You should have a deep understanding of multi-channel communications, brand development, advertising, direct response, and relationship marketing.
Key Responsibilities
* Develop and oversee the strategy and execution of Advertising, Casino Marketing, Database Marketing & Communications, Premium Casino Marketing, Promotional Offers, Partnerships, Entertainment, and Special Events & Activations.
* Implement Crown Resorts' brand strategy in the Perth property.
* Collaborate with the Group GM Brand Strategy and others to influence industry and tourism bodies to ensure regional tourism strategies deliver against Crown interests/objectives/target markets at a property level.
* Drive cultural change as a key influencer to improve employee engagement measured by lead indicators.
Requirements
At least 10 years marketing leadership experience at a major hospitality or casino resort (integrated resort experience preferred). Strong experience in strategy, strategy development and marketing planning. Senior leadership experience with accountability for management and financial delivery. In-depth understanding of multi-channel communications, brand development, advertising, direct response and relationship marketing. Experience in organising, developing, and leading a high-performance team.
About Us
Our organisation is a great place to visit and it's an even better place to work, offering a collaborative and dynamic environment that values innovation and creativity.