Marketing and Brand Development Professional
We are seeking a talented Marketing Specialist to drive our marketing, communications, and operational support. Key responsibilities include developing strategies to grow both Bikescape and Polini, creating digital content, managing customer relations, representing brands at events, and providing operational support.
* Develop and implement comprehensive marketing plans to increase brand visibility and engagement.
* Plan, produce, and execute email marketing campaigns, newsletters, and multimedia promotions across various channels.
* Serve as the primary point of contact for clients, suppliers, and partners.
* Represent both brands at national scooter and motorcycle races, exhibitions, and industry events.
* Oversee day-to-day marketing operations, assist with administrative tasks, and manage campaign performance.
This role is critical for establishing and growing Polini across Australia, supporting state-level expansion, and maintaining Bikescape's operations. The position requires specialized marketing and operational expertise, making it a key contributor to the company's strategic growth and not easily replaceable locally.
About This Role
The ideal candidate will have excellent communication and project management skills, be able to work independently, and thrive in a fast-paced environment. They will also have a strong understanding of marketing principles, including branding, advertising, and social media marketing.
Key Responsibilities:
* Develop and implement effective marketing strategies to achieve business objectives.
* Create engaging content for various marketing channels, including social media, email, and websites.
* Build and maintain relationships with clients, suppliers, and partners.
* Represent the company at events and exhibitions.
* Manage day-to-day marketing operations and ensure campaign success.
* Collaborate with cross-functional teams to achieve business goals.
* Stay up-to-date with industry trends and best practices.
* Analyze campaign performance and provide insights for future improvements.
* Ensure compliance with company policies and procedures.
* Perform other duties as assigned.