Company Overview
At Motorola Solutions, we believe that everything starts with our people. We're a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that's critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future.
Department Overview
Are you a quick‐witted SEO expert who's always searching for unique ways to take your strategy to the next level? Are you data‐driven in your approach, but creative in your execution? Do you excel in a fast‐paced team environment that values meaningful collaboration, effective communication and driving impactful results? Our dynamic team of marketers is looking for an APAC SEO Specialist to join us in cultivating our brand messaging and customer engagement on a global scale for a portfolio of leading security brands.
Job Description
We are looking for an experienced SEO Specialist with experience in the nuanced APAC market to join our Digital Marketing team. This role will lead the growth of our organic search presence in the APAC region, specifically in the Australia, New Zealand, Singapore, Korea, Japan, China, Indonesia, Malaysia, and India markets. The ideal candidate will have a strong understanding of SEO best practices, experience managing SEO activities across several domains and a deep knowledge of the regional market dynamics.
Note: This role will be remote.
Core Responsibilities
* Lead our APAC SEO strategy and initiatives to improve organic search rankings and drive traffic to our website for the APAC market.
* Consistently identify opportunities for APAC SEO growth, optimising existing content and producing new content.
* Monitor and analyse website performance using SEO tools and analytics to identify trends and actionable insights.
* Strategise, edit and optimise high‐quality, localised content that aligns with SEO best practices.
* Manage activities with freelance writers and localisation specialists to help propel APAC SEO efforts.
* Closely track and report on SEO KPIs, effectively communicating key data insights.
* Conduct frequent competitor analyses to identify gaps and opportunities for improvement.
* Stay nimble among algorithm changes and SEO industry developments.
* Collaborate with the marketing and content teams to amplify SEO efforts and ensure consistent messaging across all channels.
* Work with web developers to ensure international SEO best practices are properly implemented on newly developed code.
* Assist in the creation and optimisation of localised landing pages and other digital assets.
Qualifications
* Fluency in English
* Proficiency in other dominant APAC languages is highly desired (e.g. Mandarin, Korean, Malay, Japanese, Hindi)
* 3+ years of proven experience developing, executing and reporting on SEO initiatives in APAC
* 3+ years working with SEO on‐site analysis tools such as Google Search Console, Ahrefs, Screaming Frog, Semrush and Surfer SEO
* 3+ years strategizing and editing SEO content; experience writing SEO content is a plus
* 3+ years working with using website analytics tools such as Google Analytics
* Experience with the APAC market and an understanding of cultural nuances and regional differences
* 3+ years working with heatmap tools such as Hotjar or Mouseflow
* Familiarity with strategies to improve domain authority
* Receptive to testing new strategies with the evolving search landscape
* Familiarity with content management systems such as WordPress
* Working knowledge of CRM software such as HubSpot
* Demonstrates interest in the latest news and trends relating to SEO
* Self‐starter who doesn't need to be closely managed, and can freely collaborate with team members
* Excellent communication skills
* Strong organisational and project management skills
Travel Requirements
None
Relocation Provided
None
Position Type
Experienced
Referral Payment Plan
Yes
EEO Statement
Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally‐protected characteristic.
We are proud of our people‐first and community‐focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you'd like to join our team but feel that you don't quite meet all of the preferred skills, we'd still love to hear why you think you'd be a great addition to our team.
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