Darling Group is looking for a
Head of Content & Social
to lead and scale social media across our portfolio of hospitality venues.
This is a senior, hands-on role responsible for
content direction, output, and performance
across multiple brands. You'll operate like an editor-in-chief, setting standards, leading execution, and ensuring our venues consistently show up with relevance, energy, and intent.
About The Role:
You'll own social media across a multi-venue hospitality group, working closely with our Creative Director, Group Marketing Manager, media producers, and operations team.
This role is about
clarity, consistency, and momentum,
not chasing trends for the sake of it.
What You'll Do:
* Own social media performance across
13+ Instagram accounts and TikTok
* Set and maintain clear content direction for each venue
* Lead a
Reels-first, culture-led
content approach
* Plan and lock weekly and monthly content calendars
* Direct photographers, videographers, casual creators and in-house account managers
* Approve content before publishing
* Monitor performance and optimise formats based on results
* Maintain a content pipeline that stays ahead, not reactive
* Work within chosen scheduling software, approvals, analytics, and collaboration
* Partner with marketing operations to keep workflows clean and efficient
Experience We're Looking For:
* Proven experience managing social media for
multiple brands simultaneously
* Background in hospitality, lifestyle, or culture-led brands
* Strong understanding of short-form video and Instagram Reels
* Experience directing content production (briefing, feedback, approvals)
* Confidence working at pace across multiple stakeholders and priorities
About You:
* You think in systems, not just posts
* You care about consistency, quality, and momentum
* You're comfortable making decisions and being accountable for output
* You can zoom out to set direction, then zoom in to get things shipped
* You're calm under pressure and not reactive by default
* You know when to push for performance and when to protect brand
* Available to work flexibly, including occasional nights and weekends
Why Join Us?
* Lead social across some of Melbourne's most recognisable hospitality venues
* Work closely with senior creative and marketing leadership
* Shape and build a high-performing content function
* Operate in a high-trust, high-accountability environment
* Make real impact, this role has ownership, not just responsibility
About Darling Group
Darling Group is a Melbourne-based hospitality group behind some of the city's most recognisable dining and drinking venues. Our portfolio spans cafés, restaurants and event spaces, each with a distinct identity, but all held to a high creative and operational standard.
Our venues are built to last. We focus on creating distinctive experiences with a clear point of view, supported by thoughtful marketing, consistent execution, and a high standard of creative care.
Apply Now:
This role will suit someone who values clarity, consistency, and thoughtful execution. If you're looking to take ownership of a meaningful social function within a growing hospitality group, we'd welcome your application.