SEO, Copywriting, WordPress & Content Marketing Specialist
Join Australia's Leading Doctor-Led Cosmetic Clinic Group
About Us
Contour Clinics is one of Australia's most trusted and innovative cosmetic clinic groups, led by doctors and built on a reputation for safety, innovation, and natural results. With seven clinics across NSW and QLD and a rapidly expanding digital presence, we are seeking a highly skilled SEO, Copywriting, WordPress & Content Marketing Specialist to drive growth across both Contour Clinics and Ilumae Skincare.
You'll be part of a full in-house marketing team, working alongside our SEO agency, marketing director, videographers, photographer, graphic designer, EDM specialist, and content creators. This role is designed for someone who thrives at the intersection of technical SEO and creative content—able to produce copy that ranks, converts, and elevates our online brand presence.
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Key Responsibilities
* SEO-Driven Content Creation
Research and write optimised blogs, treatment pages, and marketing copy for both Contour Clinics and Ilumae. All content is reviewed by our team of doctors to ensure compliance, accuracy, and authority.
* Website & WordPress Management
Manage both websites, uploading videos, images, blogs, and SEO agency content recommendations. Ensure the look, feel, and functionality are consistent with our premium brand standards.
* SEO Implementation
Execute recommendations from our SEO agency, manage metadata, internal linking, and track improvements to search rankings and conversions.
* Email Marketing (EDMs)
Write and support building email flows and campaigns that educate, nurture, and re-engage patients.
* Content Strategy & Planning
Work with our videography and photography teams to build content calendars and create briefs based on keyword research and patient search behaviour.
* Collaboration Across Teams
Partner with doctors, our marketing team, and external agencies to ensure cohesive campaigns across digital channels.
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About You
* 3+ years' experience in SEO content writing and WordPress management.
* Demonstrated ability to implement SEO fundamentals and use SEO tools.
* Strong writing skills with flexibility across blogs, landing pages, and email marketing.
* Organised, deadline-driven, and able to manage multiple projects.
* Experience in cosmetic, beauty, or healthcare industries (highly desirable).
* Basic web development skills a plus.
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What We Offer
* Competitive salary $75,000–90,000 + superannuation.
* Direct mentorship from senior management and collaboration with industry-leading SEO experts.
* A creative, supportive, and high-performance team environment.
* The opportunity to help grow one of Australia's most innovative cosmetic clinic groups and premium skincare brands.