ROLE OVERVIEW
We are a start-up company that need someone who can run a small company and take it to next level MNC company. Preferably someone who are willing to setup the operation from scrathThe Head of Growth Strategist will be responsible for driving sales growth, visibility, and market share across all online platforms E-Commerce (Amazon, Flipkart, Website) and Quick Commerce (Blinkit, Zepto, Instamart, Swiggy Minis, etc.). This role combines deep understanding of FMCG consumer behaviour, performance marketing, digital analytics, platform operations, and cross-functional coordination to scale GMV and ROI.
KEY RESPONSIBILITIES
1. Growth Strategy & Planning
* Design and execute monthly and quarterly growth strategies across all online channels to achieve sales, traffic, and conversion targets.
* Develop platform-specific playbooks (Amazon, Zepto, Blinkit, Instamart, etc.) for visibility, assortment, pricing, and promotions.
* Create an integrated growth calendar aligned with marketing campaigns, seasonal peaks, and new product launches.
* Forecast demand by channel and ensure stock alignment with supply chain.
2. Category & Account Management
* Own P&L responsibility for online channels.
* Collaborate with category teams on assortment, product visibility, price benchmarking, and content optimisation.
* Manage trade spends, visibility budgets, and ROI on each platform.
* Negotiate with platform category managers for banners, search placement, and exclusive promotions.
3. Quick Commerce Acceleration
* Develop and execute growth strategy for quick commerce platforms (Blinkit, Zepto, Instamart, Swiggy Minis).
* Monitor OSA (On Shelf Availability), slot coverage, and delivery TAT across warehouses.
* Design and evaluate quick commerce-specific offers, combos, and sampling SKUs.
* Partner with operations to ensure fill rate ≥95% and optimal warehouse mapping.
4. Digital & Performance Marketing
* Collaborate with marketing and agency teams to execute paid campaigns across Google, Meta, and marketplace ads (Amazon Ads, Zepto visibility).
* Analyse CAC (Customer Acquisition Cost), ROAS, and CLTV by channel and optimise spends.
* Coordinate with the content team to ensure SEO-optimised listings, A+ content, and UGC/influencer-driven visibility.
5. Data & Growth Analytics
* Build growth dashboards in Excel / Power BI / ClickUp for daily sales, platform share, ROI, visibility score, and marketing efficiency.
* Track metrics such as:
o Conversion rate (CTR → ATC → Purchase)
o ROAS & platform ROI
o Category rank, search share, and OSA
o Repeat purchase % and customer retention rate
* Recommend data-driven experiments for improving conversion and reducing churn.
QUALIFICATION AND EXPERIENCE
* MBA / Postgraduate in Marketing, Strategy, or E-Commerce.
* 7–12 years experience in digital growth, e-commerce, or quick commerce roles (preferably FMCG / D2C brands).
* Strong understanding of Amazon, Zepto, Blinkit, Instamart dashboards, keyword analytics, and pricing algorithms.
* Preferred experience in managing ₹5–20 Cr annual online business.
* Proficient in data analytics, Excel/Power BI, and marketing dashboards.
* Prior exposure to ERP/ClickUp/CRM systems a plus.
* Strategic thinker with a hands-on approach.
* Data-driven and analytically strong.
* Negotiation and relationship-management excellence.
* Deep understanding of FMCG shopper psychology and platform algorithms.
* Growth-hacker mindset – experiment, measure, iterate.
* Preferably Australian Citizen/Australia Permanent Resident
Job Types: Full-time, Permanent
Pay: $49,900.00 – $124,262.02 per year
Work Location: In person