TAKE THE NEXT STEP IN YOUR MARKETING CAREER.
Do you believe every family deserves a village? Are you energized by community connection, early childhood development, and empowering volunteers? If you love people, thrive on variety, and want your work to make a genuine difference — you'll feel right at home with Playgroup NSW.
We're looking for a Marketing & Communications Coordinator to promote Playgroup NSW's mission by delivering impactful marketing initiatives.
WHAT YOU'LL DO – YOUR PURPOSE
As the Marketing & Communications Coordinator, you'll play a key role in promoting Playgroup NSW's mission through strategic marketing initiatives. Boosting brand visibility, engaging communities, and driving participation through campaigns, content, social media, and e‐communications.
Marketing Strategy & Delivery
* Support execution of marketing strategy across programs and services
* Maintain marketing calendar and coordinate campaign timelines
* Develop campaign content and collateral (flyers, signage, event assets)
* Manage cross-organisational marketing projects with internal teams
Social Media & Digital Marketing
* Plan and deliver social media campaigns (paid and organic)
* Schedule and manage content aligned to strategy and engagement goals
* Create and distribute EDMs and manage website updates (blogs, banners, news)
* Manage communications via Salesforce Account Engagement
Events & Campaign Support
* Support delivery of events and activations (event pages, expos, on-site promotion)
Stakeholder Engagement
* Partner with internal teams to ensure consistent messaging and branding
* Liaise with external partners and vendors
* Prioritise and coordinate marketing requests with stakeholders
Reporting & Administration
* Maintain marketing systems, schedules, and databases
* Track campaign performance and report on insights
* Ensure all content is current across platforms
Support strategic initiatives, professional development, and ad hoc projects.
KEY SKILLS & EXPERIENCE
* Relevant qualification in Marketing, Communications, PR, or equivalent experience
* Proven experience delivering multi-channel marketing campaigns (digital & print)
* Strong content creation skills across social, EDMs, and marketing collateral
* Hands‐on social media management (Meta, LinkedIn, YouTube), including analytics
* Experience supporting events (planning, promotion, on‐the‐ground delivery)
* Proficient in digital tools (EDM platforms, schedulers, Canva/Adobe)
* High attention to detail with strong brand and proofreading skills
* Creative thinker with a passion for innovative campaigns
* Excellent communication and relationship‐building skills
* Tech‐savvy, with strong Office 365 capability
* Highly organised and detail‐oriented
* Current Working With Children Check (or willingness to obtain)
Desirable
* Experience in NFP or government sectors
* Understanding of families/early childhood sector
* CRM experience (Salesforce including Salesforce Account Engagement or similar) or willingness to learn
* Experience working within regulated environments
WHY YOU'LL LOVE WORKING HERE
* Work alongside dedicated and experienced professionals
* Deliver your best work within a hybrid and flexible work environment
* Enjoy extra leave to recharge after all the hard work
* See how you can make a meaningful impact on the lives of others every day
* Regular professional development opportunities
* Feel further supported through our Employee Assistance Program
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