Job Opportunity
We are seeking a skilled professional to oversee the digital and eCommerce strategies across three brands. This role involves developing end-to-end digital plans for all brand websites, driving growth through data-driven initiatives, and mentoring a Marketing Assistant.
The successful candidate will deliver business growth, drive traffic, generate leads, and boost sales in a competitive industry.
Key Responsibilities:
* Create and execute comprehensive digital strategies.
* Manage paid campaigns with a sharp focus on return on investment (ROI).
* Lead SEO efforts to enhance organic visibility and ranking.
* Evaluate and optimize eCommerce platforms.
* Oversee website merchandising, product listings, and user experience enhancements.
* Drive data-driven customer relationship optimization initiatives.
* Provide leadership and guidance to the Marketing Assistant.
* Maintain alignment with sales teams and store managers to support business objectives.
Required Skills and Qualifications:
* Demonstrated success in driving business growth and customer acquisition.
* Hands-on expertise with Shopify & WordPress, Google Ads, SEO tools, Meta Ads Manager, Klaviyo, GA4 & Google Tag Manager.
* A commercial mindset with a data-driven approach.
* A self-starter approach, confident making decisions without agency or senior marketing oversight.