About Lasercraft
Lasercraft exists to enhance the lives of people living with a disability by providing meaningful opportunities to live, work and grow in a safe and supportive environment. Our vision is to become the leading provider of services for people living with a disability on the NSW Central Coast.
Lasercraft is an inclusive employer. If you require any reasonable adjustments to enable you to apply for this role, please contact pbritton@lasercraft.com.au 0243231373.
About the role
The Marketing Coordinator role will support Lasercraft to deliver on its business strategy, with a particular focus on helping to build our brand, delight our customers/community and secure our future.
Key accountabilities:
- Work collaboratively to develop and maintain a consistent brand identity and guidelines that communicate our purpose and support the Lasercraft strategy
- Plan, implement, measure and optimise our marketing strategy to promote new leads for award sales, community programs and contracts
- Create engaging content for our digital channels, including social media, EDMs and website
- Manage the Lasercraft website and liaise with developers for user experience, brand-compliance, strong SEO and engaging content
- Leverage media and advertising opportunities to increase our reach and generate leads for our products and community services
- Manage our presence at strategically targeted events and expos to improve brand awareness and engagement
- Liaise with the Lasercraft Marketing Committee on strategic direction and tracking objectives
About you
Qualifications/skills/experience:
- Marketing/Communications degree or final year student.
- Experience in a similar role or placement/internship
- Minimum of 2+ years experience in a marketing/communications role
- Demonstrated strategic planning skills
- Strong written and verbal communication skills
- Excellent organisation skills and unwavering attention to detail
- Skilled at prioritising when managing multiple tasks
- Creative flair and some design skills
- Experience with software such as Adobe suite, Canva and/or Clipchamp an advantage
- Previous PR or event management experience is an advantage
Australian work rights are required for this position.