ABOUT USThe Bleacher Athletic team is the sports division of the Cotton On Group. We work across the NRL, AFL and AFLW in on-field and supporter wear.We also run the Upstate Sport brand, focusing on women’s performance and streetwear inspired co-ordinates. Building on the Upstate community, we have big plans for UPSTATE SPORT.ABOUT THE ROLEWe’re thrilled to offer an exciting opportunity for an experienced and strategic Digital Marketing Manager who is passionate about building the UPSTATE SPORT brand through digital and social channels.Reporting directly to the CEO and as a member of the leadership team, you will oversee the digital marketing and online trade efforts for UPSTATE SPORT. Your primary focus will be to deliver our brand growth targets through digital marketing strategies that expand our brand reach, increase our customer engagement and drive profitable sales. In this dynamic digital startup environment, you will manage a small team, allowing you to play a key role in shaping strategic direction while staying hands-on in execution. You will be empowered to drive the brand, heavily involved in overall strategy and business build.For this role, we are looking for a Digital Marketer who is strategic and commercially minded, with a strong ability to understand data to support the development of the brands growth strategy and drive trade decisions. This role requires you to have strong experience in scaling and optimising paid social platforms, SEO, SEM, email marketing and customer loyalty programs. In this pivotal leadership role, you’ll collaborate with a talented content creation team to create digital marketing campaigns that are both on-brand and engage with our customers.SKILLS AND EXPERIENCE• Demonstrated experience in Digital Marketing Leadership role (brand side experience is preferred but not essential)• Strong experience in developing and executing Social Media content strategies, including optimising and scaling Paid Social Accounts (Meta, Tiktok)• Experience using content management systems and email marketing platforms• Experience in SEO/SEM and website optimisation• Understanding of technology underpinning platforms, particularly Shopify• Exposure to the ‘Ecommerce Equation Program’ or a digital pure play / start up would be highly desirable• Affiliates experience desirable• Proven ability in financial modelling is highly regarded• Experience in leading a team and building collaborative working relationships• Able to plan, organise, schedule and project manage in an efficient way• The ability to engage and influence senior business leaders and key stakeholders• Proven high level of commercial negotiation skills• Proven communication skills with the ability to drive and influence change through best practice and delivering results• Demonstrable analytical problem solving and research skills, to identify and implement creative, innovative and flexible solutions• Strong budgeting and forecasting skillsOUR CULTUREWe love big ideas and rolling up our sleeves to get the job done. We work hard – and together, we do great stuff. We’ve created an environment that thrives on creativity and self-expression, an environment we love showing up to. Every day.Right from the get-go, our team have been like great mates to us – and you look after your mates, always. So, we care for our people at work and at home; 24/7. We’re all about supporting and empowering them to be the healthiest versions of themselves.BENEFITSWe are committed to personal and professional development, which is supported by an ever growing and expanding structure. We believe our people deserve the best space to their best work and to support this we provide: Full Upstate studios membership 50% team member discount off all brands (excl. Ceres Life which is 30% off) A world class office with a state-of-the-art Wellness Centre featuring spa therapists, holistic health experts and free fitness classes (think reformer Pilates classes, personal training sessions, yoga studio, spin room and run club!) A brand-new childcare centre onsite – incredible facilities, indoor and outdoor play areas, subsidised cost, and your kids are right next door!️ The Beckley, our in-house café with chef prepared healthy meals, coffee and snacks. You can also grab a nutritious take home meal, taking the stress out of dinner time. Flexible working – enabling you to find the right working rhythm to be at your best. Competitive salary packaging – ensuring we are constantly benchmarking to industry. On-site concierge, let us help you get your life sorted with dry cleaning, car wash and more. An Employee Assistance Program for you and your family. Returning from maternity leave (or primary carer parental leave)? Work part-time and get paid full-time for 2 months, all part of supporting you during your transition back to work. Team mingle celebrations, speaker’s series, surprise and delight moments – the magic happens when we get together Do you have a dog? Bring them into the office. We love them!Cotton On, we are focused on building a culture centred in belonging, and we are committed to creating workplaces where each individual can show up as their whole self, having an equal opportunity to succeed with us.We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.If you have any individual needs in order to fully participate in the recruitment process, please contact us at recruitment@cottonon.com.au so we may support you in completing the job application process.
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