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Strategic analytics transformation lead

Melbourne
beBeeData
Posted: 14 August
Offer description

Transformative Media & Marketing Leader

At our organisation, we build business outcomes through the strategic application of media.

This role blends advanced analytics, AI, commercial acumen, and cross-functional leadership to transform how media and marketing decisions are made.


Responsibilities:

* Design and implement best-practice data infrastructure, security, and ingestion processes to support media optimisation, reporting, and business intelligence.
* Collect, clean, model, and automate data from multiple sources to build dashboards and reporting systems that drive strategic decisions.
* Deliver insights and visualisations that support performance tracking, media investment, budgeting, and audience optimisation.
* Apply predictive and statistical techniques to uncover trends, inform marketing strategy, and support business outcomes.
* Support client onboarding and new business pitches with data-led strategy and analytics frameworks.
* Ensure timely and effective delivery of analytics projects, embedding insights into our organisational strategic product offering.


Skills & Qualifications:

* Background in technology and broad knowledge of web and app data architectures.
* Strong problem solving, quantitative and analytical abilities.
* Experience in applying analytical methodologies including econometrics.
* Experience in applying analytics to paid media, the Google Marketing Stack and other third-party measurement tools.
* Exceptional communication skills.
* Experience in project management or management consulting.
* Familiarity with marketing mix modelling, attribution methods, and marketing incrementality testing.
* Key interest in leveraging AI tools and techniques to enhance insights, automate workflows, or improve decision-making.
* Experience with tools such as Python, SQL, Cloud Computing, PowerBI and web marketing tech stacks.
* Bachelor's or master's degree in Data Analytics, Marketing Science, Computer Science, Statistics, Management Consulting or related field.


Benefits:

* Hybrid working arrangement allowing for one day per week outside the office.
* Access to Employee Assistance Program to support mental health and wellbeing.
* Work in a brand new office environment with free onsite yoga and pilates classes.
* Opportunity to dedicate up to one day per fortnight to personal or professional development activities.

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