Job Title:
A key role in our organization is the Advertising Campaign Specialist, responsible for developing and executing advertising strategies and campaigns aligned with brand objectives.
* Monitor industry trends, innovation, and audience insights to advise internal teams on product positioning and advertising tactics.
* Lead planning and execution of multi-channel campaigns across various platforms, including social media and digital channels, to drive awareness and engagement.
* Coordinate with suppliers from Taiwan on joint campaigns and promotions, developing content and materials for new product launches and flagship brands.
* Collaborate with designers and content creators, contributing to scripting and visual content delivery for impactful messaging.
* Write, edit, and publish advertising and promotional content across multiple channels to build product visibility.
* Manage paid campaigns to expand reach and impact.
* Monitor campaign performance, ensuring timely delivery and budget management.
* Provide reports and recommendations to stakeholders.
* Analyzing data and feedback to optimize future marketing efforts.
Requirements:
* Minimum 3 years of experience in Marketing, Advertising, or Communications.
* Proficiency in Mandarin language required.