Marketing Role Overview:
The Marketing Coordinator is a dynamic role that involves developing and executing marketing strategies to drive business growth.
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* Develop in-depth market knowledge to inform data-driven marketing decisions aligned with company objectives and target audience needs.
* Manage digital marketing campaigns, including pay-per-click advertising, search engine optimization (SEO), and social media advertising to enhance online visibility and drive traffic to the company website.
* Conduct market research to identify trends, competitive analysis, and customer preferences to refine marketing strategies and messaging.
* Plan and coordinate marketing events, including seminars, webinars, and workshops, to engage with prospects and clients and promote services.
* Maintain brand consistency across all marketing channels and materials, ensuring adherence to brand guidelines.
* Monitor and analyze campaign performance using analytics tools to track key metrics, optimize campaigns, and provide regular reports to management.
Requirements and Qualifications:
* Bachelor's degree in Marketing, Communications, Business, or related field.
* Previous experience in the financial planning or related industry.
* Strong written and verbal communication skills.
* Creative thinking and problem-solving skills.
* Ability to work effectively both independently and as part of a team.
* Attention to detail and strong organizational skills.