Job Title
Brand and Customer Activation Manager
About the Company Portfolio
The company portfolio continues a legacy of quality food provision, creating delicious moments for consumers worldwide.
Key Responsibilities
* Support senior managers with daily brand management, including promotions, packaging, and product development.
* Lead retail program execution using shopper insights to deliver tailored activation plans across customers and channels.
* Develop and manage retail touchpoint strategies, co-op investments, POS materials, field sell-in tools, and track market execution.
* Build strong relationships with internal teams and external partners, including agencies and retailers.
* Analyse campaign effectiveness using IRI, Quantium, and Cartology ROI metrics, delivering in-store activation materials.
Requirements
* Thrive in fast-paced environments, demonstrating initiative, autonomy, and a proactive attitude to drive projects forward.
* Align shopper strategies with business objectives, category growth plans, and retailer priorities to achieve commercial results.
* Effectively manage multiple projects while building relationships across sales, brand, category, insights, and external partners.
* Confidently measure and interpret campaign performance using KPIs such as ROI, sales uplift, conversion rates, and compliance.
* Bring at least 3 years' FMCG experience, ideally in brand or shopper marketing, with familiarity with tools like Quantium, Cartology, or Coles 360.