Marketing Manager - Upgrades and Recipient Engagement, APAC
Cochlear
's mission is to help people hear and be heard. As the global leader in implantable hearing solutions, Cochlear is dedicated to helping people with moderate to profound hearing loss experience a world full of sound. We aim to transform the way people understand and treat hearing loss and innovate to connect people with future technologies. Our employees tell us that the number one reason they enjoy working for Cochlear is the opportunity to make a difference to people's lives. Learn and grow with us as we tackle the most complex challenges in helping more people to experience a lifetime of hearing.
The Opportunity
An exciting Opportunity has become available for a Product Marketing Manager to join our APAC regional marketing team in Macquarie Park. This role will be responsible for increasing the awareness and acceptance of upgrades among Cochlear implant recipients and professionals across the APAC region. Reporting to the Director - Product Marketing and Upgrades, you will collaborate closely with Global and Local teams across the APAC region to help Cochlear achieve our mission of helping people hear and be heard.
Your responsibilities include:
Support the development, implement, and champion the upgrade marketing strategy
Analyse the recipient journey and upgrade performance to prioritise key upgrade opportunities, recommend strategies and initiatives and develop marketing objectives and campaigns
Create and implement campaign strategies to target recipients with legacy and older-generation devices
Partner with country leads to understand the constraints of upgrades growth and develop, execute and monitor multi-channel marketing and engagement
Develop and execute the short-term and mid-term APAC marketing communication strategies targeted at recipients
Champion the e-commerce platform for APAC to deliver accessory campaigns
Analyse data to determine/identify profitability segments and customer engagement
About You
As we grow our operations, we are looking for people who share our passion for delivering quality hearing solutions to our customers. To add value to Cochlear in this role, you'll be able to demonstrate the following skills and experience:
Minimum
Graduate qualifications in marketing, business or related degree
Extensive experience in product management or marketing
Solid analytical skills with ability to derive strategic decisions based on data and facts
Excellent communication skills (written and verbal)
Ability to influence others (internal and external stakeholders) through credible actions
Achievement-oriented with good attention to detail
Ability to concurrently manage multiple projects
Enthusiasm and initiative - willingness and ambition to go above and beyond what\'s required
Cultural sensitivity and the flexibility to travel both nationally and internationally
Achievement oriented with a strong attention to detail
Ideal
Product management or marketing experience in pharmaceuticals/life sciences/medical device industry
Language skills in Mandarin or Japanese
Development value of this role
This is a rare opportunity that offers a unique breadth of experiences including:
Working across a diverse, challenging and rewarding set of markets to make a real difference to the lives of the hearing impaired, in the world's fastest growing region
The opportunity to be involved in launching leading, innovative technology
Experiences covering B2B, B2C and B2B2C marketing initiatives across the entire customer journey and product lifecycle
Exposure to multi-channel marketing including professional, print and digital/social
How we recognise your contribution
At Cochlear we value and welcome the unique contributions, perspectives, experiences, and backgrounds of our employees and aim to build a culture that celebrates and leverages these differences, creating a sense of belonging and enabling our people to realise their full potential. Through our internal programs and employee benefits, we aim to create an environment where our people will feel value and supported. Whether your focus is on continuous learning, professional development or simply finding an environment which enables you to thrive whilst balancing family or personal life commitments, then we have several programs in place to support you.
For more information about Life at Cochlear, visit
Job details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Medical Equipment Manufacturing
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