People have looked to Kimberly-Clark brands for more than 150 years and today we're proud to help over a billion people around the world cope, laugh, love and live every day. From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet.
Our leading consumer brands like the Kleenex, Huggies, VIVA, U by Kotex, Poise, Depend brands improve the lives of people around the world.
Kimberly-Clark proudly leads the way in providing better care for a better world.
Led by Purpose. Driven by You.
About the Opportunity
The Brand Manager, VIVA is accountable for developing and implementing strategic plans and brand building execution for our well loved and global Family Care brand. As the brand custodian, you will strive to achieve sustainable organic growth with a clear foundation of consumer insights, brand positioning and innovation, developing marketing plans that result in sales, profit, share and equity gain. This position has end-to-end Brand ownership, with a strong focus on the consumer putting them at the centre of everything you do. You will manage the portfolio autonomously while influencing cross-functional partners in a matrix organization that includes Sales, Shopper, Supply Chain, Finance, and Manufacturing. This role will report to the Marketing Manager and is a highly visible role internally within Kimberly-Clark.
Responsibilities
* Development and implantation of the full marketing mix (including commercial program; media planning & evaluation, packaging design development, go-to-market strategy and working with the shopper team for instore activation)
* Collaborate closely with creative, media and PR agencies to bring bold, insight driven campaigns to life across all channels.
* Manage brand P&L, multi-million dollar marketing budget, track ROI and provide performance reporting to senior leadership
* New Product Development – Identify consumer insights through to project management of product innovation (proposition, concept testing, product specification and commercialisation) and partnering with
* Ongoing analysis and review of consumer, category and competitive information as part of a situation assessment of brand performance and identify growth opportunities.
* Partner with cross functional teams to ensure consistency and impactful brand execution.
* Partner with the global and local commercial team to develop 2-3 year innovation pipeline.
Qualifications
* Degree qualified in marketing, business or related commercial fields
* 3+ years in brand or product management, ideally within FMCG
* Strong commercial acumen – budgeting, forecasting and P&L ownership
* Creative thinking paired with data-driven decision making
* Experience in NPD - Ability to influence and collaborate with cross function teams to develop products from ideation to launch
* Entrepreneur can-do attitude, with the ability to find ways to break down growth barriers and navigate and perform in changing circumstances
* Aspiration to develop into a Senior Brand Manager role in future
What's On Offer
Our Kimberly-Clark employees receive a competitive salary and incentives as well as access to a fantastic range of benefits including superannuation, career development opportunities, free health & well-being activities, volunteering leave and much more.
About You
You're driven to perform at the highest level possible, and you appreciate a performance culture fuelled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
To Be Considered
Click the Apply button and complete the online application process. A member of our Talent Acquisition team will review your application and will be in contact with additional information accordingly.
In the meantime, feel free to browse our website for additional information on our company, brands and culture - Kimberly-Clark Corporation.
Kimberly Clark is proudly accredited with as Employer of Choice for Gender Equality WGEA
Kimberly Clark is proudly ranked by Forbes as 'World's Best Employer' 2021, 2022, 2023, 2024 and 2025
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