Senior Product Manager - Acquisition
Australia (Remote)
Want to leverage your skills at a high-growth startup AND make a difference in the world? Come join the revolootion
Funny name, serious business
We are a leading eco-friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2024, we've contributed over $18 million AUD to this mission. Basically, we're really good at making it easy to do good.
We operate scaling businesses in the UK, US, and Australia (Canada, soon). Our amazing team is based in Australia, the UK, the Philippines, China, and the US. Our 250+ people make the biggest possible impact for people and the planet. Over the next 5-10 years, we're hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.
As a genuine remote-first company, we lean into being a high-functioning distributed team. We recognise some people achieve maximum productivity and work-life balance being fully remote. We have a strong culture of trust, and we love to deliver and delight
Our engagement surveys (thanks Culture Amp) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn't be more proud of that.
A bit about the team
Our Digital Product teams drive the technology and experiences for first-time and returning customers of Who Gives A Crap.
As the Senior Product Manager for Acquisition, your mission is to own the end-to-end digital experience that drives new customer acquisition. You will be joined at the hip with our Full Funnel Growth Marketing team, focusing on optimising all surfaces that prospective customers encounter—from paid traffic landing pages through to checkout.
Reporting to the Head of Digital Product, you will leverage Conversion Rate Optimisation (CRO) and analytics to increase qualified first-time customer conversion, build the foundation for AI-powered personalisation, and maximise the Lifetime Value (LTV) potential of all traffic. If you're a proven leader who is passionate about using data and experimentation to create real-world impact, we'd love to have you on our team
Here's some of the work you might be involved in…
Acquisition Funnel Ownership & CRO
You'll own the strategy, roadmap, and performance of all pre-purchase customer experiences (landing pages, product pages, cart, and checkout). This includes leading the A/B testing and experimentation program, ensuring the statistical rigour of all experiments, and systematising learnings across the digital portfolio.
Growth Marketing Alignment & Strategy
You will be the primary Product partner for the Growth Marketing team, translating traffic insights and campaign priorities into funnel adjustments. You will take direct ownership of SEO and GAIO [Generative AI Optimisation] metrics, working with Content and other teams to maintain our leadership position.
New Surface Strategy & Conversational Commerce
You will collaborate on the product strategy for our catalogue's presence and performance within third-party AI/LLM interfaces (e.g., Gemini, Claude, ChatGPT) that integrate with Shopify. You'll work to ensure our brand and features stand out against competitors in these new conversational commerce settings.
Customer Insight & Analytics
You will own key KPIs (conversion rate, first-purchase revenue, drop-off rates) and use qualitative and quantitative research to identify friction points. You will own the strategy for 'data enrichment at acquisition' to feed LTV prediction models and downstream personalisation engines.
Let's talk about you
You're an Expert who thrives in a collaborative, high-energy environment and knows how to get things done while keeping quality top of mind. You're ready to bring your energy to a team that's all about making a positive change in the world.
* You have strong experience with CRO, funnel optimisation, and experimentation methodologies.
* You are comfortable modeling the financial impact of funnel changes and articulating trade-offs between acquisition cost, conversion rate, and customer quality (LTV).
* You have a high comfort with data analysis and decision-making using quantitative evidence.
* You have experience working within e-commerce or DTC, ideally on Shopify or equivalent platforms.
* You can clearly communicate product strategy, priorities, and trade-offs to technical and commercial teams.
* You have excellent collaboration skills across marketing, design, and engineering.
Nice to have…
* Experience defining and launching dynamic or personalised customer experiences (e.g., recommendation engines or hyper-localised content serving).
* Experience with Generative AI Optimisation (GAIO) or enhancing product data for AI consumption.
What's in it for you?
* A genuine culture of collaboration. We're a small team, so there's a lot of room to develop your unique identity and path within the company.
* We'll encourage you to work across disciplines and broaden your horizons while helping you grow.
* FREE toilet paper, hand towel, tissues and a few other things.
* The freedom to act on good ideas, quickly. We'll help you get there
* Generous leave policies - including "Life" Leave.
* Remote-first culture with the opportunity to collaborate in person in Melbourne and Sydney.
* Work From Home stipend, professional development budgets, and access to hub office locations at The Commons (Melbourne and Sydney).
You give a crap
As a certified B Corp, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5, we're in very good company with other exceptional B Corps around the world.
Have you made it this far?
If you're still reading, we think there's a strong chance you might be our kind of person. Here's the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don't check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.