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Crown Resorts is a great place to visit and it's an even better place to work, a place where you can play your part in creating joyful experiences for our guests and our people. We value passion, creativity, and an appetite for change - for the better. Here, you'll be part of the team, empowered to explore more, experience more and supported by your leader to grow and develop.
The role:
Join the Crown Perth Leadership Team as the Executive General Manager (EGM) of Marketing. In this dynamic role you will develop and oversee the strategy and execution of Advertising, Casino Marketing, Database Marketing & Communications, Premium Casino Marketing, Promotional Offers, Partnerships, Entertainment, and Special Events & Activations. The role will also implement Crown Resorts' brand strategy in the Perth property.
Key Responsibilities:
* As a member of the Executive Leadership Team (ELT), serve as a key member of the property senior executive team and responsible in the development and execution of the property's Strategic Marketing plan.
* Develop property marketing plans including customer segmentation strategy, marketing reinvestment, promotions, offers, player events, Premium Casino Marketing services, and customer loyalty strategy in collaboration with the Group Brand & Marketing teams.
* Align the group and property marketing strategies to grow property and business unit revenue and profit.
* Partner with the Group GM Brand Strategy & others to collaborate and influence industry and tourism bodies to ensure that regional tourism strategies deliver against Crown interests/objectives/ target markets at a property level.
* Execute brand and marketing campaigns at a property level aligned to the Crown brand purpose and guidelines to drive increased visitation to the property, enhance the guest experience, and maximise customer loyalty.
* Drive cultural change as a key influencer to improve employee engagement measured by lead indicators.
About you:
* At least 10 years marketing leadership experience at a major hospitality or casino resort (integrated resort experience preferred).
* Strong experience in strategy, strategy development and marketing planning.
* Senior leadership experience with accountability for management and financial delivery.
* In-depth understanding of multi-channel communications, brand development, advertising, direct response and relationship marketing.
* Experience in organising, developing, and leading a high-performance team.
Additional Information
Please note we do not accept unsolicited resumes from agencies.
What you can expect from us
On top of exciting career possibilities, we offer better exposure to experiences and learning. To see our range of benefits and opportunities visit Crown Resorts Careers.
Our Crown Community celebrates uniqueness and embraces diversity. We welcome the creativity, insights and experiences from people of different race, age, religion, cultural background, gender, people with disability, people who identify as LGBTIQ+ and Aboriginal and Torres Strait Islander; people like you.
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