Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Castle GroupExperienced HR professional specialising in Talent Management, Stakeholder Engagement and employee engagement as a trusted advisorAbout the CompanyCastle group has over 17 years of experience in residential land development.
We have developed, value added and sold projects with a total end value surpassing $1 billion.
We are one of the biggest land developer in north west and south west of Sydney.We are growing, and we're looking for a talented Project Marketing Manager to join our dynamic team.Based at Norwest, free onsite parking or 5 minute walk from Norwest metro stationLand, House and Land, Integrated Projects5 New Projects to Launch and 7 Trading ProjectsExperience in property industry is essentialAbout the RoleThe Project Marketing Manager will lead the development and implementation of marketing strategies for several property projects.
These strategies will position projects in alignment with Castle Group's brand, vision and drive sales inquiries to meet targeted sales goals and project deadlines.
This role is crucial part of the team that will oversee the execution and performance of these strategies to ensure successful outcomes.ResponsibilitiesDetermine positioning and brand strategy for new development projects.Prepare marketing program, aligning with project development timelines and within allocated marketing budget.Collaborate with internal and external stakeholders to align marketing initiatives with business objectives.Marketing Collateral and CommunicationDevelop and deliver all marketing collateral and communication assets for each property project with our team of dedicated in-house Graphic Designers .Create project visuals and copy, source reference material, images, data, and content for brochures and websites.Organise project renders, photography, and video of project aerials and key infrastructure.Compile instructions for graphic designers, web developers, copywriters, and other vendors to create marketing collateral.Production of Project AssetsCoordinate production of printed brochures, flyers, billboards, mesh banners, hoarding, and pull-up banners.Conduct product research, obtain supplier quotations, manage installation, delivery, and storage of materials.Social Media ManagementDevelop content strategy for monthly project marketing on social platforms (both paid and organic).Research data and prepare posts content, collaborating with designers, videographers and social media managers.Track and report on performance of organic and paid campaigns.Email MarketingManage content strategy for monthly project marketing email communication.Work with our in-house covent specialist to prepare content calendar, liaise with designers and email content manager to set up email templates, and create photo, video, and visual assets.Execute campaigns and report on performance.Public Relations (PR)Liaise with internal PR and Comms teams to create media opportunity.Monitor agency performance and assess the impact of PR initiatives.Event Marketing and SponsorshipsPlan and execute events.Optimise project and brand exposure at events.Collect content for post-event marketing assets and database expansion.Onsite Branding and PresentationIdentify and maintain brand presence in key suburbs including identifying key signage opportunities.Manage branded presentations on individual property sites.Campaign Tracking and ReportingAssist with reporting across all marketing channels, including paid ads, external email, web traffic, PR campaigns, and offline activitiesEssential Experience and SkillsExperience within the Property industry3+ years in project marketing roles.Experience managing print and digital collateral design and production.Proficient in small-scale event management and coordination.Familiarity with CRM platforms (e.g., HubSpot), Google marketing tools, MetaA strong stakeholder focus with the ability to engage and collaborate effectively.EducationTertiary education in marketing, communications, PR or related fields.If you are someone who enjoys fast paced environment then this role is for you !Seniority levelSeniority levelAssociateEmployment typeEmployment typeFull-timeJob functionJob functionProject Management, Information Technology, and MarketingReferrals increase your chances of interviewing at Castle Group by 2xSign in to set job alerts for "Marketing Manager" roles.Sydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 3 weeks agoNorth Sydney, New South Wales, Australia 2 weeks agoLead Client Solutions Manager, Marketing SolutionsSydney, New South Wales, Australia 6 days agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 3 days agoBusiness Marketing Manager ANZ (Contract)Sydney, New South Wales, Australia 2 weeks agoProduct Marketing Manager, Talent SolutionsSydney, New South Wales, Australia 2 days agoConcord West, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 2 weeks agoRegional Product Marketing Manager, AUNZSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 1 month agoSydney, New South Wales, Australia 2 weeks agoSenior Market Manager, Experiences, AustraliaSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 3 days agoCuscal Marketing Manager - 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