Direct Response Copywriter (Meta Ads Creative Specialist)
5 days ago Be among the first 25 applicants
Fully Remote | Shape Minds. Drive Revenue. Scale Brands.
The Opportunity
Are you a copywriter who thinks like a strategist? Someone who doesn't just craft compelling words, but designs conversion journeys that transform curiosity into action? If you live for the thrill of watching your creative work generate measurable results, SENSIC Digital wants you on our team.
About SENSIC Digital
We're a performance-driven digital agency helping ambitious eCommerce brands scale through data-backed creative strategies. Our clients trust us to transform their marketing from guesswork to growth engines. We operate at the intersection of creativity and performance, where every ad, hook, and campaign element is designed with purpose.
Your Mission
As our Meta Ads Creative Strategist, you'll develop compelling narratives and conversion-focused content that drives real business outcomes. You'll own the creative process from concept to execution, continuously optimising based on performance data and industry insights.
What You'll Own
1. Creative Strategy Development: Create comprehensive creative strategies for client accounts, maintaining "Master" documents that guide campaign direction
2. Ad Concept Generation: Craft irresistible hooks, angles, and messaging that stop scrolls and start conversions
3. VSL & Copy Creation: Write high-performing ad copy and script compelling Video Sales Letters that drive action without feeling pushy
4. Performance Analysis: Interpret campaign data to refine your approach and identify winning creative patterns
5. Creative Testing: Design and implement systematic testing frameworks to continuously improve performance
6. Industry Intelligence: Stay ahead of platform changes, creative trends, and competitor strategies to inform your work
What You Bring
* Experience: 2+ years in digital marketing with a focus on performance creative
* Platform Knowledge: Deep understanding of Meta Ads ecosystem and what drives performance
* Conversion Expertise: Proven ability to write copy that converts across various formats (image, video, carousel)
* Canva Proficiency: Strong experience creating ad creatives in Canva is essential
* Testing Mentality: Experience developing and analysing creative tests to drive continuous improvement
* Communication Skills: Ability to articulate strategies and insights to both team members and clients
* Organisation: Detail-oriented approach to managing multiple projects simultaneously
* Learning Mindset: Genuine passion for eCommerce and digital marketing, constantly seeking new knowledge
Bonus Points If You Have
* Experience with landing page optimisation and website conversion strategy
* Understanding of visual design principles and creative collaboration workflows
* Experience collaborating with video editors to bring video creative concepts to life
* Specialised knowledge in specific eCommerce verticals (health, wellness, consumer products)
* Experience managing client relationships and presenting strategic recommendations
Why Join SENSIC
* Remote-First Culture: Work from wherever you do your best thinking
* High-Impact Role: See the direct results of your creative work in performance metrics
* Continuous Growth: Learn, test, and improve in a fast-paced, supportive environment
* Collaborative Team: Work with talented specialists who value your expertise
* Real Ownership: Take charge of your creative territory with both freedom and accountability
Ready to Create Ads That Drive Real Results?
If you're a performance-focused creative who gets energised by metrics as much as messaging, we want to hear from you. Apply with your resume and examples of your work that demonstrate tangible impact – we're looking for the stories behind the numbers.
Seniority level
* Entry level
Employment type
* Full-time
Job function
* Marketing, Public Relations, and Writing/Editing
Industries
* Marketing Services
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