MARKETING SPECIALIST
Company: GD WELLNESS PTY LTD
Location: Sydney, NSW
Employment Type: Full-Time
Working Hours: 38 hours per week
Salary: $100,000 – $120,000 per annum plus superannuation
About GD WELLNESS PTY LTD:
GD WELLNESS PTY LTD is an established Australian fitness equipment supplier operating for over 20 years under the Gym Direct brand. The business services both retail and commercial clients nationwide and manages multiple in-house and international equipment brands. The company continues to expand through integrated ecommerce, digital marketing and commercial growth strategies.
Position Overview:
GD WELLNESS PTY LTD is seeking a full-time Marketing Specialist to develop and implement strategic marketing initiatives to support business growth across ecommerce, retail and commercial channels. The role will contribute to revenue growth, customer acquisition and long-term brand positioning through data-driven marketing execution.
Key Responsibilities:
● Develop and implement integrated marketing strategies aligned with company objectives
● Analyse market trends, customer behaviour and competitor activity to identify growth opportunities
● Plan, execute and optimise digital marketing campaigns across paid search and social platforms
● Monitor campaign performance and prepare analytical reports
● Advise on product positioning, pricing strategy and promotional planning
● Manage customer engagement initiatives and CRM-driven campaigns
● Collaborate with internal stakeholders to align marketing initiatives with revenue targets
● Manage marketing budgets and ensure effective return on investment
Skills and Qualifications:
● Completion of Bachelor degree or above in Marketing, Business or related discipline
● Minimum 3–5 years' experience in a Marketing Specialist or equivalent strategic marketing role
● Demonstrated experience managing digital marketing campaigns and performance optimisation
● Strong analytical capability and commercial decision-making skills
● Experience in ecommerce, retail or commercial sales environments preferred
How to Apply:
Interested applicants should submit a current CV and cover letter outlining relevant experience and suitability for the role