About Peter Alexander
As Australia's leading sleepwear designer brand, Peter Alexander is well established with over 35 years in the retail market. With a strong online presence and over 140 stores across Australia, New Zealand and the UK, Peter Alexander is a brand that is growing and you want to be a part of
If you consider yourself an expert in Social Media then this is the job for you. From content creation, organic posts and paid advertising to community management and everything in between, this role lives and breathes Social Media
About the Role
As the Social Media Specialist, you'll be the subject matter expert, playing a key role in shaping and delivering Peter Alexander's social media presence across all platforms and global markets. You'll collaborate with our Marketing, Online, and Product teams - and even Peter himself, to craft engaging content that supports both online and in-store campaigns. Working in a fast-paced environment, this role sits within the dynamic Online & Marketing team and is responsible for driving the brand's engagement and performance across social media channels, including META (Facebook and Instagram), TikTok, Pinterest and LinkedIn.
We are looking for someone who is passionate about social media - you don't just use it, you own it. If you're always ahead of the trends, we want you on our team
Key Responsibilities
Content Creation & Management
* Execute the social media content calendar in line with marketing campaigns across all markets
* Create, source, and repurpose high quality content to drive engagement and interaction
* Schedule, post, and moderate across all social platforms to maintain a consistent and active presence
* Be the voice of Peter Alexander online - responding to customer comments and messages, fostering genuine community engagement and ensuring a positive brand experience
Paid Social Campaigns
* Plan, develop, and execute targeted paid social media campaigns designed to drive awareness, traffic and conversion
* Continuously optimise ads to maximise performance, ROI and audience reach across platforms
* Track, manage and report on campaign budgets to ensure accuracy and efficiency
Strategy & Innovation
* Stay ahead of emerging social media trends, platform updates and audience behaviours to keep our strategy fresh and forward-thinking
* Collaborate with internal teams and stakeholders to refine and evolve our social media approach, ensuring alignment with business objectives and strategy
* Bring creative ideas and innovative thinking to help the brand stand out in a competitive social landscape
Reporting & Insights
* Deliver regular reports on performance and translating data into clear, actionable insights
* Conduct competitor and industry analysis to identify opportunities, inform content direction and guide future strategy
* Use analytics to continuously refine content and campaign effectiveness
Who We're Looking For
We are on the hunt for someone with 2+ years of experience in social media, that is passionate about online and retail, who has a creative mind and likes to look at the numbers as well.
* Tertiary qualifications in Marketing, Digital Media or a related field
* Experience in retail (fashion is preferred but not essential)
* Experience & expertise in META Business Manager and platform analytics tools
* Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator)
* Experience in video editing (Premier Pro or similar) would be beneficial
* Proactive with a high level of initiative and ability to multitask
* Excellent communication skills, both written and verbal
* Ability to adapt to change in priorities and work with a sense of urgency
* High level attention to detail
* Can do attitude with a willingness to learn
* Ability to work autonomously and be hands on
Perks
* Generous staff discount and access to our sample sales
* Central office location based on St Kilda Rd, with direct access to the picturesque Fawkner Park
* Work closely within a high performing, supportive and collaborative environment
* Engage in continuous learning and development programs to enhance your skills and foster personal and professional growth
If you are obsessed with social media, its role in building brands and are a passionate digital storyteller with a knack for content creation, community engagement and strategic campaign execution – this could be your dream role. Apply now