Are you making the numbers go up and to the right so that someone else can steal your credit? Are you a change maker and a builder that's not getting cut through or not able to move fast enough with AI and ready to be part of a more dynamic team to build something bigger, faster, and more impactful? Then this role is for you.
Are you making the numbers go up and to the right so that someone else can steal your credit? Are you a change maker and a builder that's not getting cut through or not able to move fast enough with AI and ready to be part of a more dynamic team to build something bigger, faster, and more impactful? Then this role is for you.
About Termina
Termina is changing the way businesses consume energy. The energy market wants you to pay as much per kWh as possible. Termina is reversing that with our model - we're how global brands manage their energy accounts and assets in one place to reduce energy costs and emissions. From single site businesses to international brands, we're the way to reduce costs while helping transition to a more renewable grid.
* Energy Marketplace: We help businesses find below market prices on their energy and streamline the switching and billing process while helping energy retailers reach more customers.
* Business Intelligence and Modelling Tools: Our reporting tools help businesses track everything from cost and emissions across energy assets, to the highest ROI energy upgrade across a business.
We're a globally ambitious, technical team that values getting things done over process for process's sake. If you want to work somewhere where your ideas ship quickly and your impact is visible, this is it.
About the Role
This is a career-defining role with the opportunity to lead our growth and marketing efforts as we scale.
We're looking for a Growth Marketing Manager who wants to build a digital growth machine and work toward a Head of Growth role. You're equal parts technical marketer and strategic communicator. This isn't a "hand things off to the dev team" role - you'll be hands-on with content, SEO, building automated nurture sequences, pulling tools together to create video content and iterating on our web presence directly.
At the same time, you'll own our positioning and messaging. Energy is complex - our buyers navigate tariff structures, hardware and more across locations and markets. Your job is to cut through that complexity and articulate why Termina matters, clearly and compellingly. In short, you're helping us build marketing from the ground up.
This role reports to the CEO and co-founders directly and works closely with our engineering, product, and sales teams. We're open to both part-time and full time positions for the right person.
What You'll Do
Positioning & Messaging
* Develop and refine Termina's value proposition and messaging frameworks for different buyer personas (CFOs, sustainability managers, procurement teams)
* Translate technical product capabilities into clear, compelling narratives that resonate with our ICP
* Own sales enablement content: pitch decks, one-pagers, case studies, competitive battlecards
* Ensure consistent messaging across all touchpoints - website, email, sales conversations, and tenders.
Growth & Demand Generation
* Plan and execute integrated campaigns to drive qualified leads (content, SEO, email, LinkedIn, paid media)
* Track and report on marketing performance: MQLs, SQLs, pipeline contribution, CAC. You'll have support from sales ops on the tech side of getting these numbers.
* Collaborate with sales to ensure smooth lead handoff and feedback loops
* Identify opportunities to test new channels and tactics - we value experimentation over playbook-following
SEO & Web Ownership
* Own our technical SEO strategy: site architecture, crawlability, Core Web Vitals, schema markup, and indexation
* Build and maintain landing pages, optimise conversion funnels, and implement tracking (GA4, GTM, attribution)
* Work directly in our CMS (Webflow experience is a plus) or coordinate with developers when needed
* Monitor organic performance and make data-driven decisions to improve rankings and traffic
Lifecycle Marketing & Automation
* Design and execute lifecycle marketing programs: lead nurture sequences, onboarding flows, re-engagement campaigns, and churn prevention
* Build and optimise email automation using tools like HubSpot, Braze, Customer.io, or similar
* Segment audiences based on behaviour, lifecycle stage, and product usage
* A/B test messaging, timing, and channels to continuously improve engagement and conversion
What We're Looking For
* Great taste: You either have it or you don't.
* Ability to ship content: Whether it's written, video or more, you know how to stitch tools together to get content out the door. You know it doesn't need to be high production to perform.
* Lifecycle marketing experience: You've built and optimised email nurture programs, understand segmentation and automation logic, and know how to map content to the buyer journey.
* Demonstrated excellence in positioning and messaging: Show us examples of messaging frameworks, value props, or sales enablement materials you've created. We want someone who thinks strategically about why a message works, not just what sounds good.
* Hands-on mentality: You're not afraid to get into the tools, build things yourself, and move fast. We're a small team and this role is both strategic and execution-heavy.
* 2+ years in growth, product marketing, or demand generation: Ideally with a track record of owning outcomes, not just activities.
Nice-to-haves
* B2B SaaS or technical product experience is a plus: You've marketed to business buyers and can navigate complex, multi-stakeholder sales cycles.
* Technical SEO is a plus: You understand site architecture, crawl budgets, schema, Core Web Vitals, and can audit a site yourself. Some developer experience or comfort working with code (HTML/CSS/JS basics, API integrations, or tools like Make.com/Zapier) is essential.
* Webflow experience is a plus: Our site is on Webflow. If you can build and iterate directly, that's a big advantage.
Why Termina
* Real impact: We help businesses save money, reduce emissions and accelerates the renewable energy transition. Your work directly contributes to both.
* Ownership: You'll own the marketing function, not just execute someone else's playbook.
* Growth stage: We're scaling with SMEs and major enterprise clients alike and expanding internationally - this is a pivotal moment to join.
* Technical team: Work alongside engineers and product people who value deep thinking, data-driven decisions and clear communication.
* Flexibility: Hybrid role based in Melbourne with flexibility for the right candidate.
How to Apply
Send us your CV and a short note explaining why this role interests you. If you have examples of messaging or content you've created, include them - we'd love to see your work.
We're less interested in years of experience than evidence that you can do the job. If you're a technical marketer who thinks strategically about messaging and isn't afraid to ship, we want to hear from you.
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