CloudTechX is seeking an experienced performance marketing professional to drive user acquisition and conversion for our fintech platform. You'll spearhead data-driven marketing campaigns to grow our user base. Performance Marketing Strategy & Execution
* Develop and implement comprehensive performance marketing strategies across paid channels (SEM, social media ads, display, retargeting)
* Manage campaign budgets and optimise for maximum ROI across all acquisition channels
* Create and maintain robust tracking systems to measure campaign performance and attribution
* Execute rigorous A/B testing methodologies to continuously improve conversion rates
* Analyse user acquisition funnels and identify optimisation opportunities
Analytics & Reporting
* Monitor and report on all key performance metrics (CAC, LTV, conversion rates, ROI)
* Provide actionable insights from marketing data to inform strategy refinements
* Develop dashboards to visualise performance and communicate results to stakeholders
Requirements
* Implement advanced targeting and segmentation strategies across platforms
* Work with technical teams to optimise landing pages for conversion
* Utilise marketing automation tools to improve campaign efficiency
* Maintain expertise in emerging performance marketing technologies and approaches
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