Company description
About Publicis EDGE | Data, AI & Intelligence Hub
Publicis EDGE sits at the centre of how data, AI, creativity and experience come together to solve modern brand problems. We build and operate proprietary data solutions, methodologies and platforms that enable agencies and clients to move faster, think smarter, and create more meaningful customer experiences
Why Join Us
* At EDGE, analytics is not a support function — it is a creative and commercial accelerator. You'll work on real brand problems, with real data, alongside some of the strongest creative and CX teams in the market, while helping build the future‐ready data and AI capability of Publicis Groupe.
* Collaborative and inclusive work environment with a focus on professional development.
Overview
The transformation you will experience:
The Analytics Manager is accountable for discovering, assessing and presenting insights using Publicis proprietary data solutions and methodologies to help creative, CX and commerce teams decode brand and customer problems.
This role goes beyond reporting or isolated modelling. You will translate convoluted data into human‐centered insights that inform creative ideas, experience design and commercial outcomes — including for large‐scale e‐commerce organisation with convoluted customer journeys and data ecosystems.
You will work as part of EDGE's central Analytics and AI capability, embedding into agency teams while contributing to shared, reusable solutions that scale across all Publicis clients.
Your scope will include:
* Discover and interrogate insights using EDGE's proprietary data solutions, connected identity assets and advanced analytics methodologies.
* Assess intricate, multi‐source data to uncover behavioural, cultural and commercial insights that inform brand, creative, CX and commerce strategies.
* Present insights clearly and compellingly to creative, strategy and client teams — translating data into narratives that inspire action and ideas.
* Help agencies and clients realise tangible value from data through better solution‐making, creative effectiveness and customer experience outcomes.
* Work in close partnership with creative, strategy, media and CX teams to embed insights directly into creative development and experience design.
* Assist the development of creative and customer experience solutions for brand problems, including e‐commerce optimisation, customer lifecycle growth and connected journeys.
* Act as a bridge between data and creativity, ensuring insights are actionable, relevant and grounded in real customer behaviour.
* Build and apply advanced analytics techniques to find a solution to real business and brand obstacles.
* Contribute to analytics and AI solutions that move from discovery through to production, reuse and ongoing optimisation.
* Apply modern techniques such as predictive modelling, NLP and retrieval‐based analytics where appropriate, always aligned to governance and use‐case value.
* Collaborate closely with Data Engineers, Data Solutions Architects and AI Product Managers to ensure analytics are scalable, production‐ready and efficient.
* Leverage and evolve EDGE's proprietary data products, methodologies and frameworks to deliver differentiated insights for clients.
* Contribute to shared analytics components and patterns that can be reused across agencies, clients and engagements.
* Help strengthen EDGE's intellectual property by documenting approaches, insights frameworks and learnings.
* Stay current with emerging analytics, data and AI techniques, with a focus on what can be applied safely and at scale.
* Contribute to raising data and analytics fluency across agency teams through hands‐on collaboration rather than standalone training.
What type of person will be successful in this role:
* Advertising agency experience preferred
* Proven experience in analytics, data science or applied insights roles.
* Strong foundations in statistics, analytics and data modelling.
* Hands‐on experience with Python, SQL and modern analytics environments.
* Proven aptitude to translate convoluted data into clear, compelling insights for non‐technical audiences.
* Experience working with creative, CX, media or strategy teams in an agency, consulting or brand environment.
* Experience and exposure to some advanced techniques such as GBM, NLP and NoSQL databases.
* Experience working with proprietary or first‐party data assets, identity‐based data or convoluted customer datasets.
* Exposure to e‐commerce analytics, customer lifecycle assessment or digital experience optimisation.
* Familiarity with cloud platforms (e.g. AWS, Azure, Snowflake), modern data stacks and production analytics workflows.
* Experience contributing to reusable methodologies, frameworks or analytics products.
* Comfort working in fast‐moving, multi‐disciplinary teams where creativity and data intersect
Additional information
Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.
Enjoy all the perks that come with our network offering:
* A comprehensive Wholeself program supporting physical, mindful and financial wellbeing.
* A creative, lively and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
* Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
* Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
* A culture of open feedback and support to reach your goals through our Career Conversations program.
* A committed Diversity, Equality and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE and Écologique committees.
* Leave benefits including Birthday Leave, Flexible Public Holidays and an additional 5 days of leave after 2 years of service.
* Work Your World programme enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
* Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap and Cub Care leave.
* Access to counsellors, psychologists and professionals through Sonder, an all‐in‐one digital wellbeing technology platform designed to support psychological, medical & safety needs.
* A workplace that stands together to provide a more open, supportive and recovery‐forward culture for all employees with life‐threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
* Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation and the Australian Disability Network.
Let's talk about your future. If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in under‐represented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness and integrity rather than ticking boxes — so if this role resonates with you, please apply.
Diversity, Inclusion, Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.
Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.
We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com; your personal information will be kept confidential.
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