Key Responsibilities Performance Marketing Leadership
* Develop, execute, and optimise paid media strategies across Meta, Google, TikTok, programmatic, and affiliate channels.
* Manage budgets, bidding strategies, and campaign performance to maximise ROI and efficiency.
Owned Social & Content Strategy
* Lead the social media strategy across Instagram, TikTok, Facebook, and YouTube, ensuring strong brand alignment and local relevance.
* Oversee content calendars, community management, influencer partnerships, and compelling creative storytelling.
Cross-Functional Collaboration
* Partner closely with the Head of Marketing on strategic direction, campaign prioritisation, and budget planning.
* Collaborate with eCommerce and Retail Operations teams to ensure seamless online‐to‐offline integration.
* Align messaging and visual identity with Creative, Content, and Brand teams.
* Support product marketing initiatives in partnership with Merchandising.
* Work with Analytics and Finance teams to track performance, effectiveness, and digital spend.
* Manage digital media agencies to plan, execute, and optimise paid campaigns.
* Partner with CRM and email platform vendors (e.g. Salesforce, Klaviyo) to deliver lifecycle and retention programs.
* Coordinate with performance media partners and external creative and production agencies.
* Maintain strong relationships with social platform representatives to identify innovation opportunities.
* Mentor and develop junior team members, fostering a collaborative, high‐performance culture.
* Track and report on key KPIs including CPA, ROAS, and engagement metrics.
* Continuously test and pilot new approaches, including AI‐driven tools and emerging digital platforms.
About You
* Proven experience leading digital marketing strategies within retail or consumer‐focused brands.
* Strong expertise across paid media, programmatic advertising, and social media management.
* Highly collaborative, with the ability to work effectively across cross‐functional teams and external partners.
* Data‐driven, with strong analytical and problem‐solving capabilities.
* A confident people leader with a passion for mentoring and developing talent.
* Excellent communication and stakeholder management skills.
If you're ready to lead a digital marketing function and make a meaningful impact, apply now.
Consultant
Reference number: 210362357
Profession: RetailManagement
Company: Programmed Skilled Workforce
Date posted: 2nd Feb, 2026
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