Trade Marketing Manager Job
We are looking for a strategic and execution-focused Trade Marketing Manager to join our high-performing Client Marketing team.
The successful candidate will be responsible for increasing visibility, engagement, adoption, and advocacy for News Corp Australia's people, commercial brands, products and services across the B2B market.
This is a hybrid role, requiring both media buying expertise and strong editorial instincts - someone who can write, pitch, plan and execute with precision and pace.
Key Responsibilities:
* Build and manage an annual paid and earned media calendar aligned to client marketing and business priorities
* Identify opportunities that enhance News Corp Australia's visibility, commercial influence, and thought leadership
* Develop business cases for key placements and PR initiatives, articulating objectives, audience fit, investment, and ROI
* Negotiate paid media placements and contracts across key digital and social trade environment
* Ensure value delivery and strategic alignment from all paid publisher partnerships
* Plan, brief, book, and optimise paid campaigns across trade publishers and social platforms
* Brief creative to in-house agency, and manage production timelines across digital formats
* Deliver campaigns end-to-end - on time, on brand, and on budget
* Track performance and deliver post-campaign reporting using clear media KPIs (CTR, CPC, engagement, reach etc.)
* Partner with Corporate Affairs to identify and deliver earned PR opportunities
* Build strong relationships with trade editorial teams and pitch stories that support marketing objectives
* Secure high-impact editorial placements and track outcomes through media monitoring and sentiment analysis
* Lead collaboration across internal stakeholders
* Build and maintain deep relationships with key trade publication teams – both commercial and editorial
* Represent the company externally with clarity, professionalism and strategic intent
Requirements:
* A minimum of 5 years' experience in trade marketing, PR, media buying or content marketing
* Natural collaborator, confident communicator, and strategic thinker
* Adept at balancing creative instinct with commercial rigour
* Driven by outcomes, not just output
* Takes initiative, thrives in complexity, and brings others along
Benefits:
* Access to publications and products from across the News Corp family
* Health & wellbeing advice, support and facilities for healthy minds and bodies
* Range of leave options to support personal needs and moments that matter in life
* Development opportunities and recognition
* Financial wellbeing support
* Perks & discounts across a range of products and services
* Giving back to communities
About Us:
We are proud to be Australia's most impactful media group, we're even prouder of what we stand for.
Together, we inform, advocate and inspire all Australians, for a better Australia.
With over 150 brands across news, sport and lifestyle, we are trusted by over 18 million Australians a month to provide the information and inspiration they seek.
We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.