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POA (Paradise Outdoor Advertising), Australia's premier family-owned Outdoor Advertising firm, boasts a prestigious 42-year history. Renowned as an industry leader, POA presents an expansive portfolio of approximately 1,700 large format classic and digital billboards.
We believe in investing in people first, which is why we've created a Sales Cadet Program designed to grow the next generation of top media sales professionals.
Role Overview
As a Sales Cadet, you will step into an exciting entry-level role designed to teach you the art and science of outdoor advertising sales from the ground up. You don't need sales or industry experience - just strong values, a positive attitude, and a desire to learn.
You'll be mentored by experienced sales leaders, trained in our proven methods, and supported as you begin building relationships with local businesses and understanding how billboard campaigns are sold and delivered.
This is the perfect opportunity to kickstart a rewarding, long-term career in media sales.
What You'll Learn and Do
Develop knowledge of billboard advertising products, locations, and market trends
Learn and apply the POA sales process under structured mentorship
Attend training sessions and development workshops
Assist with research, prospecting and lead generation
Support inbound enquiries and help qualify leads
Begin building your own network of business contacts and prospects
Shadow senior sales Business Development Representatives and attend client meetings and site visits
Embrace feedback and coaching as you grow into a fully-fledged Business Development role
What We're Looking For
We don't expect you to come with experience - we're looking for someone with the right mindset. You'll be successful in this role if you:
Have strong personal values and work ethic
Are confident, energetic, and love talking to people
Are coachable, curious, and hungry to learn
Are motivated by goals and have a natural drive to succeed
Enjoy being out in the field, meeting new people and learning by doing
Hold a current driver's licence and are willing to travel locally and regionally
What We Offer:
Mentoring from experienced leaders
Structured training and personal development program
Clear career progression path into a full Business Development role
Fun, collaborative team environment with regular recognition and incentives
Why Start Your Career at POA?
Be part of a growing, high-energy company at the forefront of outdoor advertising
Learn real-world skills in sales, marketing, and relationship-building
Get hands-on experience working with real clients and campaigns
Work alongside a supportive team who want to see you win
Set yourself up for a long-term career in media, marketing or business development
How to Apply
Click 'Apply Now' and send us your resume and a short note about why you want to start your career in media sales and what excites you about joining POA.
We're looking for attitude, not experience - if you've got the hunger, we've got the training.
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