Lifecycle Campaign Manager (12m Fixed-Term Contract)
- Hybrid ways of working
We're REA
With bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step – whether that's finding or financing your next home.
Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we're proud to have been named in Australia's "Top 5" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.
Where the team fits in
The Lifecycle & Engagement team is responsible for developing omni-channel customer journeys that help customers take their next best step, so they can get the most out of their relationship with REA Group.
We're ready to accelerate our transition from Salesforce Marketing to our new marketing automation platform, Braze. This role will support this transformational program, driving the migration of campaigns across to Braze while re-imagining them in the process. These campaigns span all stages of the customer lifecycle, from pre-purchase, through to onboarding and renewal.
This role will support all customer segments, with a focus on lifecycle programs for Residential real estate agencies and agents.
This role will work closely with the wider Customer Lifecycle & Engagement team, Marketing Automation & Enablement, Customer Marketing, and Customer Product to prioritise, develop, execute, and measure campaigns as new capabilities are unlocked in Braze.
What the role is all about
- Collaborating with stakeholders in the Customer Lifecycle & Engagement team to define the campaign migration plans from Salesforce Marketing Cloud, balancing prioritisation of campaign opportunities with capabilities available in Braze and product dependencies.
- Being an expert in lifecycle communications and providing support and recommendations to other teams seeking to evolve their customer experiences.
- Managing the end-to-end orchestration of reimagined campaigns in Braze, from audience targeting, campaign building, proofing, testing, launching, to measuring performance.
- Developing personalised, relevant, and timely messaging, creating an end-to-end customer journey that aligns with OKRs.
- Working closely with the team to ensure campaign migration does not disrupt existing customer journeys.
- Developing and executing a robust testing and optimisation strategy to continually improve engagement and conversion rates.
- Analyzing campaign performance across channels and sharing insights with the team and stakeholders.
- Managing communication schedules based on contact rules to maximise engagement and ROI.
- Maintaining knowledge of new developments in personalisation and marketing operations technical expertise.
Who we're looking for
- Strong attention to detail and a passion for creating excellent customer experiences.
- Technical savvy with experience in campaign creation and management, preferably with Braze or similar omni-channel/email platforms.
- Ability to identify new opportunities, quantify impacts, and develop actionable campaign plans.
- Data-driven with experience in testing strategies to improve communication performance.
- Perseverant problem-solver who can collaborate across functions and influence outcomes.
- Flexible, hands-on, and strategic thinker when needed.
- Creative with a mindset for experimentation and optimisation.
- Willing to help others and work effectively in a fast-paced, agile environment.
The REA experience
We care about the physical, mental, emotional, and financial health of our people. Our environment offers opportunities to learn, grow, and enjoy a range of benefits including flexible work arrangements, leave options, community programs, hackdays, and more.
Our commitment to Diversity, Equity, and Inclusion
We value diversity and strive to create an inclusive environment. If you have the skills and enthusiasm to learn, we encourage you to apply, even if you don't meet every criterion.
Beware of phishing scams impersonating REA; do not transfer money for security checks or employment offers.
Our marketing teams build lifelong relationships with consumers, and our headquarters in Melbourne offers an open, collaborative space.
Our brands
We operate in Australia, Asia, and North America. Explore our network.
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