Job Summary:
We are seeking a seasoned marketing specialist to spearhead our promotional efforts in the Greater China market.
Key Responsibilities:
* Develop and execute targeted marketing strategies to enhance brand recognition and distributor engagement.
* Lead brand development, positioning, and communication to strengthen market presence.
* Oversight of digital marketing initiatives, including SEO optimization & social media management – establishing and growing our online presence on key platforms (Xiaohongshu, WeChat, Douyin, and TikTok) to boost brand visibility and product awareness.
* Participation in trade shows, exhibitions, and industry events in Australia and the Greater China Regions to identify new business opportunities and foster partnerships.
* Collaboration with cross-functional teams (sales, design, logistics) to ensure cohesive and effective marketing campaigns.
* Optimization of marketing budget and regular performance reporting.
* Nurturing relationships with key clients, distributors, and stakeholders in China.
* Utilizing in-depth understanding of Chinese consumer behavior and cultural preferences to inform tailored packaging solutions for various sales channels.
About This Role:
This is an exciting opportunity for a skilled marketer to make a significant impact on our business growth in the Greater China market.