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Portfolio marketing manager

Sydney
Gough Recruitment
Marketing Manager
USD 80,000 - USD 120,000 a year
Posted: 27 November
Offer description

An exciting opportunity has become available for a
Portfolio Marketing Manager
to join a dynamic and growing property investment and development group. With a strong focus on delivering best-in-class retail experiences, this role offers the chance to lead the marketing strategy across a national portfolio of shopping centres and retail assets.

The Role

As Portfolio Marketing Manager, you will be
solely responsible for shaping and delivering the marketing strategy
across a diverse portfolio of retail properties. You'll work closely with centre teams, asset managers, and internal stakeholders to create tailored, high-impact campaigns that drive traffic, build brand equity, and support asset performance.

This is an ideal opportunity for a marketing professional with
multi-site retail experience
who's ready to step up into a leadership role at the portfolio level.

Key Responsibilities

* Develop and implement strategic marketing plans for each retail asset in line with asset goals
* Lead portfolio-wide campaigns, activations, and digital initiatives
* Manage campaign execution with support from centre-based marketing assistants and admin teams
* Analyse performance metrics, report on ROI, and deliver insights to drive results
* Own and manage marketing budgets across the portfolio, ensuring alignment with tenant contributions
* Create engaging, multi-channel campaigns including digital, in-precinct, social, and experiential
* Partner with retailers, local communities, and media to build a strong brand presence
* Support retail sales growth through campaign planning, promotional support, and performance reporting
* Manage websites, content creation, and digital channels across all centres
* Collaborate on brand positioning, leasing communications, and centre events
* Travel to centres as required for campaign launches, new openings, and key events

What You'll Bring

* Proven experience in marketing within
retail property or shopping centre environments
* Strong understanding of
multi-site campaign management and stakeholder coordination
* Ability to balance strategic thinking with hands-on execution
* Excellent communication, budgeting, and reporting skills
* Experience working with retail tenants, leasing teams, and property management
* A results-driven mindset and a passion for delivering exceptional customer experiences

Why Apply?

* Full ownership of a growing retail marketing portfolio
* Supportive and collaborative team environment
* Career-defining role for someone ready to lead at the portfolio level
* Salary up to $120K package
* Long-term growth and development opportunities

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