Make a difference as a Marketing Effectiveness and Customer Insights Specialist.
Join the largest insurance group in Australia and New Zealand. We’re here for you. Are you ready?
YOUR ROLE
We have an exciting opportunity for a Marketing Effectiveness and Customer Insights Specialist to join the Customer Experience and Marketing team. Your role is to uncover customer insights that unlock more effective strategies that drive growth as well as obtain more value from our customer data and research. You’ll turn your research into actionable insights that help define and solve business problems.
As the Marketing Specialist, you’ll champion marketing effectiveness, ensuring we are up to date with the latest thinking and implementing new learning, in the service of demonstrating the effectiveness of our marketing.
This is a permanent full-time opportunity open to candidates in Sydney. We work flexibly with a mix of work from home and the office.
ABOUT YOU
• You have minimum of 4 years of experience in market research, agency or client side; ideally with experience of measuring worked in specialist effectiveness role or similar.
• You have a passion for the craft of marketing and power of creativity.
• You’re highly skilled in data and brand analysis for the purpose of generating insights.
• You thrive in highly complex, constantly changing business environments and have experience across a range of classifications.
• You’ll take responsibility for educating and upskilling the wider customer experience and marketing team in the fundamental of marketing effectiveness principles.
• You’ll provide strategic support for briefs, including objectives and corresponding measures of success as well as consult on effective connection plans.
• You’re tenacious and diplomatic who understands the value of research.
Applications close on Sunday, 10 September 2023 at 23:59 AEDT .
ABOUT US
IAG is not only the largest general insurance group in Australia and New Zealand, underwriting over $AUD13 billion of premium per annum, we’re also a tech and research facility, a hub for climate change experts and a centre of resilience design. We chat over coffee with customers, advocate for them in the corridors of Parliament and back them up in the community when life’s moments hit hardest.
You’ll know our brands – CGU, WFI, NRMA Insurance, AMI, NZI, and State Insurance to name a few. Together they turn our IAG purpose of making your world safer into action by helping, supporting ambitions, and making insurance accessible.
When you join IAG, you’re not joining one brand. You’re joining a large purpose-led, Trans-Tasman group dedicated to making your world a safer place.
We’re ready to grow your career, acknowledge every part of you, recognise your brilliance, lead you with purpose and help you live your own purpose through us.
We’re committed to the reconciliation movement in Australia for First Nations people and focus on providing a safe and supportive work environment for all our employees. You can find our Reconciliation Action Plan on our company website.
At IAG you can enjoy:
• Grow your financial future with 13% superannuation as standard.
• Access up to 50% off personal insurance, including home and motor insurance.
• Flexibility and support so you can live life to the full.
• Welcome Back cash bonus when returning from parental leave.
• Receive meaningful recognition through an award-winning, easy-as system.
• Join great employee network communities.
We’re committed to the reconciliation movement in Australia for Aboriginal and Torres Strait Island peoples and focus on providing a safe and supportive work environment for all our employees. You can find our Reconciliation Action Plan on our company website.
We’re ready for you. Apply today.