About the Role
Drive Growth and Adoption Across APAC
Job Description
We're seeking a senior product marketing leader to spearhead Stripe's product growth and adoption across APAC.
About the Team
The international product marketing team boosts product awareness and adoption across key regions. They gather customer insights, inform product strategy, drive go-to-market initiatives, and collaborate with customer-facing and product teams to propel adoption.
Key Responsibilities:
* Define APAC product marketing priorities aligned with product and GTM strategies
* Identify and pursue growth opportunities across Stripe's portfolio, especially priority markets and high-potential segments
* Translate business priorities into actionable regional plans across strategy, messaging & launch, and enablement & growth
* Lead generation of regional market insights: customer needs, vertical trends, competitive moves, product performance
* Influence product strategy by advocating for APAC customer needs and surfacing regional opportunities to global PMM and product leaders
* Drive regional launch strategy and execution for major products, features, and GTM initiatives
* Develop localized messaging frameworks and narratives resonating deeply with buyers across segments and geographies
* Partner with demand generation, comms, and brand to align messaging and storytelling across touchpoints
* Collaborate with sales leaders to ensure teams are equipped to position and sell Stripe products effectively
* Deliver enablement programs that accelerate regional product adoption, improve win rates, and deepen customer engagement
* Lead a high-performing team of product marketers across APAC priority markets
* Develop career paths and provide coaching for growth
* Define success metrics and own reporting on product marketing impact—covering adoption, awareness, sales performance, and market share
* Cascade insights and strategy updates to global and regional stakeholders, including senior leadership
* Continuously raise the bar through retrospectives, experimentation, and cross-functional feedback
Required Skills and Qualifications:
* 10+ years of experience in product marketing, including 3+ years managing teams
* Deep knowledge of B2B GTM motions across both sales-led and self-serve channels
* Strong record of leading cross-functional initiatives that drove measurable product growth
* Proven ability to influence product direction with market data and customer insight
* Experience leading in matrixed orgs and working with senior stakeholders across product, sales, and marketing
* Strong communicator with high judgment and a bias for clarity and action
* Regional expertise across APAC regions, with sensitivity to cultural, regulatory, and market nuances
Benefits:
Competitive salary range: S$312,000 – S$468,000. Inclusive of equity, bonuses, retirement plans, health benefits, and wellness stipends.
Working Arrangements:
Expected to spend at least 50% of the time in the local office. Variation may depend on role, team, and location.