At TPG Telecom, we believe in the power of meaningful relationships to support vibrant, connected communities where everyone belongs. We're proud to be one of Australia's leading mobile and internet providers. As a Marketing Lead, you will deliver highly effective marketing campaigns, targeting key customer groups with an outcome of driving consideration, orders, and positive brand health outcomes. You will be accountable for the development of category marketing strategies and plans, creation of the marketing calendar, and recommended marketing campaign activities to deliver business outcomes. This includes management of the full end-to-end marketing process.
About the Role
The ideal candidate will be an experienced, commercially-minded marketer with a passion for delivering exceptional marketing campaigns and innovative strategies to connect with target audiences. Key responsibilities include:
* Understanding market dynamics and being a subject matter expert in marketing drivers of commercial performance
* Developing a marketing plan with clear strategies and tactics to unlock growth and put more of our products into even more Australian households
* Working with external and internal teams to develop exceptional marketing campaigns based on compelling, validated consumer propositions
* Launching and executing marketing campaigns in market in collaboration with channel specialists
* Understanding and reporting on marketing performance in relation to business commercial performance
What You'll Bring
To succeed in this role, you will need relevant marketing campaign experience, preferably in the telco industry. Strong leadership skills, supplier management expertise, and creative excellence are also essential. Additionally, you should be able to work autonomously and independently, and have a strong desire to explore and learn new media mix modeling tools.
What's in It for You?
We offer a flexible hybrid way of working, access to a free mobile plan, and additional leave to be used whenever you like. You'll also have access to our TPG Learning Hub platform and internal development opportunities. Come join us and build a better future.
Talentify is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Reasonable accommodations will be made to qualified applicants with disabilities.