Our Client
Our client is looking for an experienced Marketing, Communications and Community Engagement Manager to join them on a permanent basis.
Your New Role
The client is seeking a dynamic Marketing, Communications and Community Engagement Manager to lead strategic campaigns, manage public relations, grow community connections, and enhance experiences. In this diverse and fast-paced role, you'll work closely with the GM Marketing and Communications and other key stakeholders to develop and deliver strategic marketing plans to meet business objectives.
Your new role
* Design, deliver, develop, and measure marketing strategies and campaigns.
* Ensure alignment with brand guidelines and business KPIs.
* Act as the second point of contact for corporate, media, and public relations interests.
* Draft media releases, develop relationships with key journalists and presenters, pitch story angles, and manage media enquiries and emerging news.
* Manage all event marketing and promotions.
* Ensure clear planning and prioritisation, supported by documented project scopes, timelines, and responsibilities.
* Oversee the identification, appointment, and management of specialist agencies, freelancers and stakeholders.
* Monitor the performance of campaigns and initiatives, applying insights for ongoing improvement.
* Collaborate with colleagues across the department and events team to ensure a consistent brand experience across all customer touchpoints.
* Apply data insights to create innovative and compelling content that drives awareness, engagement, loyalty, and advocacy.
* Coordinate sponsor involvement and third-party associations across all marketing collateral and activations.
* Scope target communities for engagement to drive awareness and commercial return.
* Manage the marketing and communications budget.
Requirements
* Hold a tertiary qualification in marketing, communications, events or similar (desirable)
* Demonstrate strong marketing and brand management knowledge
* Have a proven record in partnerships and community development
* Possess corporate communications/media relations expertise
* Be skilled in project management and team leadership
* Communicate effectively and build strong relationships
* Leverage digital and social media to drive engagement
* Have experience in sectors such as tourism, hospitality, retail, entertainment or events
* Be proficient in data analytics and marketing tools, including CMS, Adobe Creative Suite, and HubSpot
To apply please send your resume to Zara.Bridges@hays.com.au.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.