Director Of Sales
We are seeking a visionary sales leader to spearhead our revenue growth. The ideal candidate will lead and mentor a high-performing sales team, securing key market segments, strengthening strategic relationships, and collaborating with Revenue Management to optimise pricing and yield.
* Lead a team of four sales professionals, setting clear objectives and providing ongoing coaching and performance reviews.
* Secure and grow key market segments, including Corporate, MICE, Luxury Consortia, Inbound Groups, Crew, and Tour Series accounts.
* Strengthen strategic relationships through proactive account management, tailored engagements, familiarisations, and industry networking.
* Collaborate with the Revenue Manager to optimise RevPAR, pricing strategies, and yield across all segments.
* Drive incremental Meetings & Events revenue through cross-selling hotel venues, suites, and F&B experiences.
* Monitor market cycles and implement tactical initiatives to maximise high-demand periods and offset low-demand periods.
* Leverage regional and global sales networks to expand reach and support business growth.
* Implement systematic lead follow-up processes and reactivation strategies for lapsed accounts.
* Maintain CRM accuracy, complete documentation, and ensure high-quality account data.
* Produce monthly commercial performance reports covering revenue, pipeline, conversions, competitor insights, and strategic recommendations.
* Support commercial projects and priorities.
* Monitor financial performance, cost efficiency, and resource utilisation, ensuring alignment with business plans and profitability goals.
* Model luxury hospitality aligned with Sofitel's values, delivering elegant, personalised, and intuitive service.
* Guide the team in anticipating guest needs, enhancing upselling, and elevating service touchpoints.
* Champion consistent adherence to brand standards, luxury etiquette, grooming, and service presentation.
* Foster collaboration with Reservations, Front Office, Banquets, and R&B.
* Manage sales expenditure within approved budgets; oversee cost approvals for hosted activities and client representation.
* Lead corporate rate contracting to ensure profitable outcomes.
* Maintain financial accountability through accurate cost tracking and timely reconciliation.
* Support procurement, inventory control, and appropriate resourcing of sales tools and materials.
* Balance cost control with maintaining uncompromised service quality.