Job Title: Marketing Lead
The position of Senior Marketing Officer is responsible for leading the engagement with government advertising channels to implement multi-channel campaigns and digital strategies for South Australian Motor Sport Board events.
Key Responsibilities:
* Manage brand creation, development, and activation for all events.
* Engage with PR agencies to ensure delivery of agreed marketing objectives.
* Lead marketing partnerships with key event stakeholders to drive campaign success.
* Develop visitation strategies and manage travel partnerships.
* Plan and coordinate marketing initiatives and activations.
* Oversee videography and photography requirements.
* Analyze customer insights through research and implement market-driven actions.
* Support procurement processes for marketing activities.
* Provide data for regular reporting to identify market trends.
Essential Qualifications:
* Tertiary qualification in Marketing or related field.
* The role promotes diversity and flexible working arrangements. Discussion of these options is encouraged.
About This Role:
* This position requires a high level of expertise in marketing strategy and implementation.
* The incumbent may be required to work extended hours during major events.
* A National Criminal History check is mandatory for this role.
Special Conditions:
* Participation in the department's Performance Management Program is compulsory.
Working at Our Department:
* We promote diversity and flexible working arrangements. Discussion of these options is encouraged.