About The Company
Henne is an Australian fashion brand founded by sisters Nadia Bartel and Michelle Ring, alongside their best friend Laura Broque. Inspired by Scandinavian minimalism and Italian heritage, Henne creates timeless, high-quality wardrobe staples at accessible prices. Henne is known for its distinctive release approach, championing sustainable capsule dressing as a conscious alternative to fast fashion. With a strong focus on minimising environmental impact, Henne is committed to empowering women to feel confident through its thoughtfully crafted collections.
About The Role
As Brand Marketing Manager, you will lead the strategic development and end-to-end execution of Henne's brand marketing initiatives, ensuring consistent and impactful brand expression across every customer touchpoint. This is a hands-on strategic role that drives awareness, engagement, and growth through concept-driven campaigns, compelling storytelling, and fully integrated brand activations. You will take full ownership of campaign development from ideation and creative briefing through to rollout and analysis while overseeing all brand marketing activity including retail activity planning, campaign management, public relations, go to market planning, local area marketing, content strategy, creative and copywriting. You will work closely with internal teams and agency partners to ensure brand integrity and campaign success across all channels. This role requires an experienced brand marketing leader who is confident managing external agencies and inspiring a high-performing internal team, while remaining hands-on in campaign execution and creative output.
Key Responsibilities
* Lead, coach, and develop a high-performing brand marketing team while remaining hands-on across key initiatives
* Lead the campaign calendar end to end, from strategic ideation and marketing direction to roll out and post campaign analysis
* Oversee all brand marketing initiatives including new store launches, local area marketing, retail activations, and seasonal brand campaigns
* Own and manage the retail activity calendar, aligning activity across product, creative, and retail functions
* Manage agency partners day to day, ensuring key objectives and targets are met
* Oversee content development; copywriting, graphic design, photography, and video edits ensuring alignment to brand guidelines
* Drive content strategy and execution to deliver consistent pillars and engaging storytelling across owned and earned channels
* Collaborate with the Social Media Manager to ensure content is aligned with broader brand campaigns and strategic direction
* Identify and lead brand partnerships, events, and activations that strengthen brand awareness and engagement
* Manage and optimise the brand marketing budget, ensuring spend supports commercial and growth objectives
* Leverage customer insights and market data to inform strategy and uncover new opportunities
* Work cross-functionally with internal teams and external partners to deliver exceptional marketing outcomes
Required Skills and Experience
* 6+ years' experience in brand marketing, within fashion/lifestyle omnichannel retail environments
* Demonstrated success owning and delivering large-scale brand campaigns from concept to rollout
* Strong experience managing agencies partners and external creative contractors
* Confident leader with experience building, motivating, and mentoring teams across marketing and creative
* Strategic mindset with the ability to remain hands-on and detail-oriented
* Excellent project management and communication skills with proven ability to manage multiple priorities
* Strong creative sensibility with experience developing and reviewing marketing assets across channels
* Skilled in copywriting and storytelling, with a strong sense of style
* Passionate about the fashion industry and align personally and professionally with Henne
* Confident in managing marketing budgets and using data to drive marketing decisions
* Adept at working cross-functionally and influencing key stakeholders to deliver aligned outcomes
Culture
Henne offers a collaborative and inspiring workplace, fostering autonomy while supporting personal and professional growth. You'll work in a dynamic, fast-paced environment where creativity and innovation are highly valued.
How to Apply
If you align with the required skills and experience and you are ready to take the next step in your career, please apply now or for any further information, contact Lucy Garrido at
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