Senior Brand Manager
This is a Senior Brand Manager role with McDonald’s based in Thornleigh, NSW, AU.
McDonald's
Role Seniority: senior.
Job Description
More About the Role
McDonald’s Australia is the largest quick service restaurant operation in the country. Fondly known as “Macca's”, we have been a household name in Australia for over 50 years, and we believe that our customers are the heart and soul of everything we do. We make it our mission to make every moment count! As an employer of choice time and time again, working with us means taking pride and having fun along the way while growing and developing your career in a dynamic and supportive environment.
Could you be our next Senior Brand Manager? At McDonald’s Australia, our marketing doesn’t just launch campaigns, it shapes culture, sparks conversations and creates moments millions of Australians genuinely love. From iconic brand platforms to culturally relevant campaigns, our work reaches over 1.8 million customers every single day.
What You Can Expect On a Day‑to‑Day Basis
* Leading brand strategy and planning across your portfolio, setting clear direction that balances short‑term commercial performance with long‑term brand love.
* Bringing big ideas to life, working with creative, media and production agency partners to deliver integrated campaigns and always‑on activity that shows up in everyday Australian life.
* Collaborating across the business, partnering with teams like Operations, Supply Chain, Finance and Consumer Insights to ensure campaigns are executable, relevant and impactful.
* Acting as the voice of the customer, using insights, data and cultural understanding to shape brand storytelling that feels authentic, contemporary and emotionally engaging.
* Owning end‑to‑end campaign delivery, from early concept and briefing through to launch, optimisation and post‑campaign evaluation.
* Managing marketing budgets with confidence and commercial rigour, ensuring spend is effective, efficient and on track.
* Tracking performance and learning fast, using results to optimise activity, solve problems and continuously raise the bar.
* Influencing and leading without authority, building strong relationships with senior stakeholders, franchisees and partners.
* Contributing to a high‑performing team, sharing knowledge, lifting capability and helping shape the future of Macca’s Marketing.
Your Keys To Success
* Proven experience leading brand strategy, integrated campaigns and always‑on marketing within a complex, fast‑moving environment.
* Strong commercial judgement, with the ability to balance short‑term performance with long‑term brand equity.
* Experience working cross‑functionally, confidently partnering with teams such as Operations, Supply Chain, Insights and Finance to deliver executable, impactful marketing.
* Confidence leading and influencing a broad stakeholder group, including senior leaders, agency partners and franchise or customer‑facing stakeholders.
* Excellent communication skills – able to simplify complexity, tell a compelling story and bring others on the journey.
* Strong project management capability, with the capacity to manage multiple priorities, budgets and timelines without losing momentum.
* A proactive, solutions‑focused mindset with a genuine curiosity to learn, improve and raise the bar.
Benefits
* Competitive remuneration package – a total reward package of base salary, health care, long‑term incentive share programme and a target incentive bonus plan.
* 5 Weeks of annual leave – an extra week each calendar year.
* Flexible work environment – hybrid working model balancing remote work and on‑site collaboration.
* Modern office with sustainable amenities – newly revamped office in Thornleigh featuring the latest technology and electric car chargers.
* Paid parental leave – top‑up options to support families.
* Birthday and volunteer leave – a day off during your birthday month and 3 days annually to volunteer for a registered charity.
* Ongoing professional development – leadership programmes and free access to LinkedIn Learning.
* Macca’s staff and retail discounts – discounts at any Macca’s restaurant across Australia and hundreds of retail discounts.
* 24/7 wellbeing partner (Sonder) – free, confidential safety, medical and mental health support for you and your immediate family.
* A fun and vibrant culture – local and Macca’s only events and experiences from day one.
At Macca’s, we’re committed to building a safe, inclusive and welcoming workplace where everyone feels valued and empowered. We live by our Golden Rule: treating everyone with dignity, fairness and respect, always.
As an equal opportunity employer, we strongly encourage applications from people of all backgrounds, identities and experiences. If you have a disability, illness or injury and need adjustments during the recruitment process, we’re here to help.
Please consider applying even if you don't meet 100% of what’s outlined.
Key Responsibilities
* Leading brand strategy.
* Bringing ideas to life.
* Collaborating across teams.
Key Strengths
* Brand strategy.
* Collaboration.
* Project management.
* Communication skills.
* Creative thinking.
* Analytical skills.
Final Note
This is a role with McDonald’s not with Hatch.
#J-18808-Ljbffr