Overview
When passion meets purpose, magic happens
In 1999, a mom decided to start her side eCommerce gig for one simple reason: to spend more time with their family. Her eCommerce business took off quickly. Born as a passion project creating fashion for plus-size women (sizes 18–32) that’s comfortable, flattering, and made in limited runs so no one feels like just another number, the brand was never about chasing trends or mass-producing clothes to fill shelves. For 25 years, they’ve grown this business through ethics, transparency, and real conversations — not fast-fashion gimmicks. Their customers know the owners by name. They join live try-ons. They share their stories. And they come back, again and again, because they trust what this brand stands for.
Now, for the very first time as a local, marketing-led business, they are finally ready to scale by finding the right person. They don’t just want a marketer. They want a strategic digital human who will treat this brand as their own. Someone who’s ready to modernise systems, guide the voice, grow the community, and eventually step up as a Head of/General Manager.
That someone, could be you.
The Role — More Than Just Marketing
As the Social Media & Brand Manager, you won’t just run campaigns, you’ll set the direction. From Day 1, owning the Black Friday marketing campaign, you will also grow into the role to:
- Own the brand voice and make sure it shows up consistently, everywhere.
- Guide content and social strategy, supported by a Content Creator and external growth partners.
- Design email campaigns, launch products, brief creators, test new platforms, and use insights to sharpen everything you do.
- Modernise their digital tools, CRM, automation, eCommerce, building a system that scales with the right mentorship.
And as the founders step back, you’ll step forward — gaining full exposure to commercials, P&L;, and leadership decisions with a clear path to running the business.
Based in Penrith, you'll be the strategic mind behind their digital evolution as they embrace and keep up with full eCommerce transformation. Working alongside a Content Creator and external Growth Accelerator partners, this role comes with something most marketers can only dream of: complete creative ownership and a clear pathway to a leadership position.
You're the right fit if you:
- Have 5+ years in strategic digital marketing or brand leadership (fashion/retail/consumer brands);
- Combine brand storytelling, can craft compelling narratives AND get them seen;
- Understand content production hands-on and can direct teams effectively;
- Think commercially, understand a business’s pain point, and you can measure success, optimise campaigns, and report ROI clearly;
- Work independently with confidence as a leader, comfortable steering agencies and making decisions;
- Can easily connect with people, who are empathy-led and are receptive to feedback;
- Want to lead, grow a team, and are ambitious about growing into a General Manager role over time
Why this matters more than your typical marketing role
- Real impact: In a world of fast fashion and hollow marketing, you'll be stewarding a brand that genuinely changes how women feel about themselves.
- Authentic leadership: No politics, no red tape. Just real responsibility to grow a business that puts people first.
- Future ownership mindset: This role is designed to evolve into GM, you'll learn P&L; management, commercial strategy, and business operations alongside marketing excellence.
- Complete creative runway: Backing to modernise, innovate, and scale without losing the heart of what makes this brand special.
If you're a digital marketing professional who's tired of optimising conversion rates for soulless brands, if you want to build something meaningful while advancing your career, if you believe business can be both profitable and purposeful, we need to talk.
They aren't just looking for someone to manage their marketing. They're looking for their successor. Someone who will nurture this brand as if it were their own.
Because soon, it could be.
Ready to drive change?
Think you need to be flawless to land your next role? Truth is: perfect candidates don’t exist.
Reach out to the team at Kindred, we're excited to tell you more about this rare opportunity to step into a business with heart, purpose, and incredible potential.
Kindred is a human-first recruitment & talent partner for brands and agencies across SEO, SEM, Paid Social and Digital Marketing. We will require overseas applicants to have existing work rights in Australia. No sponsorship is available for this chance.
Kindred - where kindred souls meet great opportunities.
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📌 Social Media & Brand Manager
🏢 Kindred
📍 Melbourne