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An incredible opportunity for an experienced Social Media and Influencer Manager to lead this growing fashion label's Social Media strategy
* One of Australia's fastest growing eCommerce fashion labels
* International role - based from Head Office in Melbourne
* Generous Salary and benefits
* Fun and Collaborative Culture
Why You Will Be Excited About This Role
Picture yourself leading influencer marketing for a contemporary Australian fashion label that's making waves internationally - where your strategic partnerships don't just drive sales, they create genuine connections that celebrate individual beauty and confidence. This isn't your typical social media role; you'll be architecting authentic relationships with creators who share a passion for quality, sustainability, and empowering others to feel uniquely beautiful.
In your first 12 months, you'll transform how this brand shows up across digital channels, building a thriving community of 100+ brand ambassadors while managing affiliate programs that span 200+ creators. You'll see your influencer campaigns directly impact limited edition drop success, with the creative freedom to develop innovative content strategies that resonate with audiences who value authenticity over mass appeal.
As this brand continues its international expansion, you'll have the opportunity to:
* Shape global influencer strategy across emerging markets and platforms, with potential to lead a growing marketing team as the company scales
* Pioneer cutting-edge campaigns that showcase sustainable fashion practices while building emotional connections with diverse audiences
* Access exclusive industry opportunities including fashion events, creator collaborations, and cross-brand partnerships that elevate your professional network
* Drive measurable impact with generous budgets and the autonomy to negotiate partnerships that align with your strategic vision
Why You Will Like Working Here
You'll join a rapidly growing international fashion brand where your expertise directly shapes the company's trajectory. As they expand globally, you'll gain exposure to diverse markets and cultural nuances that will accelerate your career in ways traditional roles simply can't match. Working with a fun, collaborative team means your days are filled with creative energy and supportive colleagues who celebrate wins together.
You'll have the backing of leadership who understand that exceptional talent deserves exceptional support, with the resources and freedom to innovate in ways that larger, slower-moving companies often restrict.
Your benefits include:
* Hybrid working arrangements that respect your work-life balance and peak productivity times
* Generous salary package that reflects the value of your expertise and contribution
* Professional development opportunities to stay ahead of industry trends and platform innovations International exposure as the brand expands into new markets and partnerships
* Creative autonomy to develop campaigns that align with your professional vision and personal values
What You Will Be Working On
You'll own the end-to-end influencer marketing strategy that drives this brand's digital presence and community growth. Your focus will be identifying and nurturing relationships with creators who authentically embody quality, sustainability, and individual expression - moving beyond transactional partnerships to build lasting collaborations that feel genuine to audiences.
Your key projects include developing comprehensive campaigns around exclusive limited edition drops, where timing and authenticity are everything. You'll negotiate contracts, manage budgets, and create content strategies that showcase both the brand's commitment to ethical practices and the unique stories of the people who wear their pieces. Cross-platform content creation means you'll work with TikTok trends, Instagram storytelling, and emerging platforms to stay ahead of cultural conversations.
The community management aspect means you're not just working with influencers - you're fostering genuine connections with customers who see this brand as family. You'll transform social media metrics into meaningful insights that inform both marketing strategy and product development, ensuring every campaign contributes to sustainable business growth.
As the brand scales internationally, you'll have opportunities to adapt successful strategies for new markets, potentially mentoring junior team members and collaborating with international partners on global campaigns.
What Type Of Person Will Be Successful
You're someone who thrives at the intersection of relationship building and strategic thinking. You have 3+ years of proven experience in influencer marketing, preferably within fashion or values-driven brands, and you understand that the best partnerships feel authentic rather than transactional.
You bring:
* End-to-end influencer management expertise including scouting, contract negotiation, and performance optimisation
* Strong analytical skills with experience managing budgets and proving ROI across multiple campaigns
* Platform proficiency across major social channels, with particular strength in short-form video content, working across Tik Tok & Instagram is a MUST
* Community building experience managing 100+ creator relationships and understanding what drives genuine engagement
* You're naturally organised enough to manage multiple campaigns simultaneously while staying agile enough to capitalise on trending moments. Most importantly, you're passionate about sustainable fashion and ethical business practices - this isn't just a job for you, it's aligned with your personal values.
If you've been curious about roles such as Influencer Marketing Manager, Brand Partnership Manager, or Creator Relations Manager, and you're ready to make a significant impact with a growing international brand, we'd love to hear from you.
How To Apply
Ready to elevate your career? We're looking for someone who's excited about building authentic creator relationships while driving measurable business results.
Don't worry if you don't tick every single box - if you're passionate about influencer marketing and fashion, and you're ready to grow with an international brand, we want to hear from you. You may also be considered for other suitable marketing roles within our growing team.
Apply today and become part of a story that's just getting started.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Staffing and Recruiting
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