Channel director, b2b ecommerce

Job Description

Are you ready to play an integral part of a team in an ever-changing retail landscape that has seen phenomenal growth?

Put on your thinking cap and work within a collaborative, playful and future thinking work environment where you are empowered to be creative and innovate new ideas. Be amongst highly driven performance teams and entrust your own development!

No relocation assistance is provided for this role.

• Oversee, find opportunities and drive sustainable growth of the eComm channel in ANZ, evolving the channel into an integrated omnichannel and full‐funnel growth engine aligned to strategic priorities.
• Drive strategy for the eComm channel and the development of customer business plans & longer term strategy to fit with ANZ Channel strategy, ICP and broader commercial objectives.
• Drive collaboration across eComm, Hyper, LBR, Marketing, Operations, Finance and Demand Planning, ensuring integrated ways of working and shared accountability for omnichannel performance.
• Provide sparring and direction on commercial issues related to eComm.
• Lead and optimise end‐to‐end performance, including on‐platform execution, SEO/SEM, retail media, and campaign effectiveness to maximise visibility, conversion, and customer experience. Working with internal agency partners (e.g. Publicis) and customer retail media networks (e.g. Cartology, Market Media) to maximise return of investments and customer impact.
• Bring deep expertise in marketplace ecosystems (incl. Amazon), using retail media, search, content optimisation, and platform mechanics to unlock growth and competitive advantage.
• Own senior relationships with eComm customers (pureplay and omnichannel), leading account strategy, negotiations, joint business planning, including Top‐to‐Top engagement and execution of campaigns and growth initiatives.
• Define and consolidate reporting frameworks and performance metrics, using data‐driven insights to identify strategic focus areas and continuously optimise commercial outcomes.
• Partner closely with Regional and Global teams, ensuring alignment to broader strategic priorities, sharing best practices, and leveraging global capabilities to accelerate local growth.
• Lead, develop and align eCommerce team capabilities and resources, fostering a high‐performing, collaborative culture with a strong test‐and‐learn approach and modern, agile ways of working.
• Build a test and learn culture to encourage innovation and experimentation.

eCommerce is a critical and fast‐growing part of LEGO's ANZ business, playing a central role in how we engage customers and drive commercial outcomes. The team is responsible for delivering best‐in‐class eCommerce experiences across all touchpoints, working closely with Retailers, Sales, Marketing, Operations, and Regional teams to ensure a seamless and consistent brand journey.

In this role you will develop and lead a team of four and lead the strategy and execution of this growth agenda, shaping how eCommerce and omnichannel capabilities evolve within the ANZ market. This role brings together cross‐functional teams to unlock growth opportunities, strengthen customer experience, and embed more integrated ways of working, while also partnering with Regional and Global teams.

Reflecting its importance, the role reports directly to the General Manager ANZ and plays a key part in the broader commercial leadership team.

• Commercial experience (including covering Sales or Key account management role).
• Expertise in eCommerce or Digital marketing area.
• Strategic thinking.
• Cross‐functional collaboration.
• Entrepreneurial approach and able to adopt test & learn culture.
• Leadership experience to build and develop eComm team as a strategic part of the ANZ BU.
• Fully operational in selling and negotiation skills, sales & commercial analysis and customer collaboration.
• Successful leadership experience in leading diverse individuals.
• Fun and passion for learning!

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace – When you join the team you'll be assigned a primary workplace location – one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.