🚀 **Job Title: Senior Marketing Specialist (Mobile Apps)**
📍 Location: Cairo (On-site / Hybrid)🕒 Experience: 5–7 Years🏢 Industry: Tech / Mobile Applications / Logistics (Preferred)
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### 🧠 About the Role
We are looking for a highly skilled Senior Marketing Specialist to lead and execute our marketing strategy, focusing on user acquisition, brand awareness, and growth for a fast-growing mobile application.
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### 🎯 Key Responsibilities
* Plan, execute, and optimize **performance marketing campaigns** (Meta, Google, TikTok)* Manage **user acquisition funnels** (Awareness → Conversion → Retention)* Analyze campaign performance and optimize based on data (CAC, ROAS, CTR)* Lead content and social media direction aligned with brand positioning* Collaborate with product and sales teams to improve conversion rates* Build and manage marketing reports and dashboards* Test new growth channels and scaling strategies
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### 📊 Requirements
* 5–7 years of experience in marketing (preferably in mobile apps or tech startups)* Strong experience in **Performance Marketing (Paid Ads)*** Experience with **Mobile App Marketing** (App installs, attribution tools like Adjust / AppsFlyer)* Strong analytical skills and data-driven decision making* Experience managing budgets and scaling campaigns* Previous experience in logistics, marketplaces, or startups is a plusHow to ApplyInterested candidates can send their CV to:
Please include “Senior Marketing Specialist” in the subject line