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Marketing manager – fashion

Melbourne
Myer
Marketing Manager
Posted: 28 February
Offer description

From humble beginnings in downtown Bendigo to supporting Australian communities far and wide- Myer has always been a special place, transcending beyond just a place to work.Myer is a place for finding life-long friendships, a safe space with a big heart. Here, you’re encouraged to be yourself, share your ideas and are entrusted to deliver your very best. Some might even say it feels like being “right at home”.MYER is looking for a Marketing Manager - Fashion who will be responsible for leading the marketing strategy and execution for Myer’s Women’s and Men’s new fashion brands. The role drives customer-centric, fashion-led campaigns that support both brand and commercial outcomes across owned, paid and earned channels.Exciting opportunity in our Marketing departmentJoin our growing MYER teamFlexible hybrid working model - mix of working in our Docklands Support Office and Work-From-Home
About the role:Lead the development and delivery of launch campaigns across women’s and men’s campaigns new brand categories, with a strong emphasis on national and concession brands, seasonal launches and fashion trends.Translate trading, product and brand strategies into compelling customer-facing narratives and
campaign concepts in collaboration with creative agency partner.Collaborate with Buying and Merchandise teams to align on priorities across concession and national
brand partners, ensuring marketing supports brand-level investment, product launches and trade objectives.Lead briefing and creative oversight for campaign assets across online, social, email, PR, events, instore,
Myer.com.au and paid media.Act as the central marketing lead for Women’s and Men’s new fashion brands managing
collaboration with Buying, Merchandise, Creative, Promo Events and eComm teams.Build strong relationships with new brand partners to ensure their stories and seasonal focuses are
represented through Myer’s omnichannel campaigns. As well as align marketing activityand maximise brand-funded opportunities.Oversee marketing inclusions and brand-funded activity from concession and national brand partners,ensuring accurate tracking, compliance and reporting.Identify opportunities to optimise co-funded marketing and build stronger brand partnerships.Lead post-campaign reporting and insight sharing for both internal stakeholders and brand partners.Monitor competitor and market activity across fashion and department store retail to inform campaignstrategies and brand positioning.Manage team member life cycle as per Myer processes.
About you:Demonstrated experience in fashion, retail or brand marketing.Proven track record delivering integrated, multi-channel campaigns in a fast-paced, cross-functionalenvironment.Strong understanding of seasonal fashion, consumer behaviour and brand storytelling across Women’sand Men’s communication, stakeholder management and leadership skills.Confidence managing budgets, timelines, creative feedback and partner relationships simultaneously.Tertiary qualification in Marketing, Communications, Fashion or a related field.Previous experience in department store or multi-brand retail environments highly regarded.Familiarity with project management and marketing tools (e.g. Wrike, Trello, Excel, Microsoft Office).
Benefits to you:Generous team member discounts on all Myer products, including team-member exclusive discounts.Access to lifestyle leave and volunteer leave - arrange work around your life, not life around work.A supportive leadership and team network to set you up for success.Career growth and succession opportunities across the business.
Here, you’re not only an employee. You’re a valued Team Member with real dreams that we want to help you chase, no matter how big or small. At Myer, we’re all about making your work life meaningful. We want you to experience life’s special moments fully, which is why we take pride in offering balance and flexible options to get you to where you want to be.Wherever you are and wherever you’re going, we’ll meet you there and get you to your destination. With your enthusiasm and our support, we’re fully committed to helping you thrive and flourish. The future lies in your hands.Welcome Home!

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